Shop pets are a perk of retail workplaces

  • News
  • June 27, 2017
  • Sarah Dunn
Shop pets are a perk of retail workplaces

Many SME retailers find a shop cat or dog can attract a few pet-loving customers, as well as being good company, but it turns out there’s significant staff-retention benefits in bringing pets to work.

In a survey conducted in connection with Pets at Work Day, coming up on July 7, Purina has found that 17 percent of Kiwi customer-facing retail businesses are happy to include pets in the workplace.

These include Mt Eden bookstore Time Out, which has had Lucinda the cat in the shop for seven years now. Lucinda has become “an icon”, says manager Jenna Todd, and is responsible for a steady stream of elderly customers who come to the store just to visit her. Todd says Lucinda provides many locals young and old with company and affection.

According to a recent study conducted by Purina, the top benefits of a pet-friendly workplace include smiling more, enhanced employee engagement, motivation and likability. Over 60 percent of employees agreed they liked their employers more when the employers allowed them to bring in their pets.

Nestlé Purina New Zealand Head of Marketing, Jennifer Chappell, is hoping that in 2017 more organisations will embrace pets at work, even if just for the day. Purina itself is a pet-friendly workplace.

“We love coming to work every day with our furry friends and we wish more people could have the opportunity to experience it for themselves. Having pets at work helps us to relax, laugh more and get some fresh air during the day. It highlights our core belief that pets and people are better together, including in the workplace,” Chappell says.

Purina has put together some documents to help workplaces and employees successfully negotiate having pets at work. Legislation around in-store pets changed in 2016, but don’t worry – as long as you’re not selling food, you’re golden, and if you are, pets on the premises are fine as long as they do not affect the safety of the food.

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How did that happen? The rise of influencer marketing

  • News
  • October 20, 2017
  • Courtney Devereux
How did that happen? The rise of influencer marketing

Something has changed recently that has sent shockwaves through the marketing world. This is, put simply, that the current influencers brands are able to work with are infinitely more humanised, approachable and accessible than ever before.

Read more
 
 

Creating an experience for Halloween

  • News
  • October 19, 2017
  • Courtney Devereux
Creating an experience for Halloween

Halloween is slowly approaching, and while some retailers are doing their bit to stock the themed holiday goods, Look Sharp is adding a spooky experience to its offering to draw consumers in.

Read more
 
 

How to sell to a Kiwi Millennial

  • Opinion
  • October 19, 2017
  • Brad Mcintyre
How to sell to a Kiwi Millennial

Want to sell to youth (and "youth-adjacent") people in New Zealand today? Then you better think differently, says Eventbrite's Brad McIntyre.

Read more
 
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Former Nosh owner Veritas Investments fined

  • News
  • October 19, 2017
  • Sarah Dunn
Former Nosh owner Veritas Investments fined

Just when we all thought the Nosh saga was nearly over, a further complication rears its head. The unprofitable chain of gourmet grocery stores has been embroiled in difficulty relating to its sale by Veritas to Gosh Holdings for most of 2017.

Read more
 
 
 
 
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