New Zealand speaks up about ethical spending

  • News
  • June 9, 2017
  • The Register team
New Zealand speaks up about ethical spending

A recent study conducted by social enterprise Conscious Consumers has shown that over 10,000 Kiwis care about ethical spending practises and minimising waste, which influences how they shop. 

The Conscious Consumer works with over 50 businesses to track and monitor ethical practises of the business who chose to participate.

Conscious Consumers’ Good Spend Counter system allows consumers to vote for what they believe in with their money, and show businesses clearly what they care most about.

For businesses, that’s invaluable data which they can easily track on a cloud-based platform.

This year, minimising package and waste was deemed the number one most important thing New Zealanders care about when it comes to ethical shopping.

This was followed by animal welfare, caring for workers, sourcing Fairtrade products and taking action on climate change.

The survey launched last year, and so far, 10,382 people have signed up to vote on what they care about the most.

By registering their credit card and selecting the ethical considerations which are most important to them.

Ben Gleisner, Conscious Consumers CEO, says they track the businesses and pair it with consumer spending, using the data to place an importance rating for each customer.

“In short, we connect the money people spend with the values they care about most so businesses can understand what is important to their customers. From there, they can improve their social and environmental impacts accordingly.”

“New Zealanders can see the level of waste that companies are generating through excessive packaging.  We hope this data gives manufacturers and retailers confidence that making changes in their packaging approach is not only good for the environment but also good for business,” Gleisner says. 

Conscious Consumer CEO, Ben Gleisner.

Sticking with the theme of reducing packaging and waste, A study carried out by the Waste Management Institute New Zealand in 2016 says that In total, 65 percent of Kiwi consumers surveyed are in favour of bag charges if the money is donated to charity.

Unilever, one of the world’s leading suppliers of food, is six years into its ambitious Unilever Sustainable Living Plan, which aims to increase ethical practise and sustainability across its owned brands.

So far the company has revealed 18 sustainable brands that it operates, including Dove and Ben & Jerry’s, delivering 60 percent of the company’s total growth.

Unilever New Zealand managing director, Nick Bangs, said “We have made great progress. Our results show that sustainability is good for business, with increasing evidence that our ‘Sustainable Living Brands’ do better.”

As part of the efforts to scale up and progress its commitments on sustainable living, Unilever commissioned consumer research to help gain a better understanding of some of the issues that are driving people’s purchasing habits and behaviour.

The research showed that over half of all consumers already buy or want to buy sustainably.

So far, Unilever has reduced waste per ton of production by 17 percent, compared to 2008 baseline.

Unilever’s REDcycle partnership diverted nearly 2 million packs, or over 3.3 tons of flexible plastic packaging, away from landfill in 2016.

Thanks to the system, changes are being made in businesses across New Zealand. For example, more than 50 businesses have begun composting since joining the Conscious Consumers programme. Together, they’re diverting more than 45,000 kilograms of waste from landfills every year.

Millennials, which are now the most lucrative demographic to marketers, support socially, ethically, and environmentally responsible business more than any other generation.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Fit-Out: A fresh new concept

  • News
  • October 23, 2017
  • Courtney Devereux
Fit-Out: A fresh new concept

Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World.

Read more
 
 
 
 

How did that happen? The rise of influencer marketing

  • News
  • October 20, 2017
  • Courtney Devereux
How did that happen? The rise of influencer marketing

Something has changed recently that has sent shockwaves through the marketing world. This is, put simply, that the current influencers brands are able to work with are infinitely more humanised, approachable and accessible than ever before.

Read more
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Creating an experience for Halloween

  • News
  • October 19, 2017
  • Courtney Devereux
Creating an experience for Halloween

Halloween is slowly approaching, and while some retailers are doing their bit to stock the themed holiday goods, Look Sharp is adding a spooky experience to its offering to draw consumers in.

Read more
 
 

How to sell to a Kiwi Millennial

  • Opinion
  • October 19, 2017
  • Brad Mcintyre
How to sell to a Kiwi Millennial

Want to sell to youth (and "youth-adjacent") people in New Zealand today? Then you better think differently, says Eventbrite's Brad McIntyre.

Read more
 

Former Nosh owner Veritas Investments fined

  • News
  • October 19, 2017
  • Sarah Dunn
Former Nosh owner Veritas Investments fined

Just when we all thought the Nosh saga was nearly over, a further complication rears its head. The unprofitable chain of gourmet grocery stores has been embroiled in difficulty relating to its sale by Veritas to Gosh Holdings for most of 2017.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}