Freedom Furniture has introduced a click and deliver ecommerce site, a solution which will help the company thrive in both the homeware and digital boom.
EStar, Australia’s largest ecommerce solutions provider, is behind the change of the furniture chain finally making onto the digital market.
The new strategy includes Freedom’s 11 New Zealand based stores meaning shipping options will expand out to areas surrounding.
The website includes previous customer reviews and the website recommends complementary products based on learned customer behaviours.
By developing industry specific freight metrics in partnership with Freedom, eStar’s solution provides greater certainty for customers at the checkout that their preferred item is in stock and will be delivered within the stated timeframe.
Debbie Ridling, Managing Director of Freedom NZ says outstanding collaboration from both parties is key to providing customers with a great online experience.
“The new website offers greater choice, convenience, and certainty to our customers throughout New Zealand, supporting our growth strategy by extending our collection to those who may not live near a store or who simply prefer the convenience of shopping online. Online sales in the first few weeks have exceeded our expectations,” says Debbie.
Freedom Furniture has been in New Zealand since 1996, and since then has focused on delivering elegant and reliable furniture. The chain itself is involved with charity groups such as Bellyful, and has implemented an Ethical Timber Sourcing Policy for the sustainability management sector of the business.
In a time when homewares are becoming more in demand, several large retailers have come into the spotlight. With Kmart’s online site, the addition on Aiders Homeware and the general request for IKEA to grace our shores, this change for Freedom signifies their reluctance to be overshadowed.
More recently, retailers are expected to have a digital arm to stay relevant with consumer demands, and although Freedom Furniture comes in late to the game their good reputation will no doubt carry across to their online platform.
EStar CEO Andrew Buxton says the online experience matches Freedom’s inspiring in-store design.
“The ecommerce solution is best practice for its category, expresses Freedom’s elegant brand across the website and provides a robust ordering and fulfilment experience.”