Freedom Furniture introduces online shopping

  • News
  • June 12, 2017
  • Courtney Devereux
Freedom Furniture introduces online shopping

Freedom Furniture has introduced a click and deliver ecommerce site, a solution which will help the company thrive in both the homeware and digital boom.

EStar, Australia’s largest ecommerce solutions provider, is behind the change of the furniture chain finally making onto the digital market.

The new strategy includes Freedom’s 11 New Zealand based stores meaning shipping options will expand out to areas surrounding.

The website includes previous customer reviews and the website recommends complementary products based on learned customer behaviours.

By developing industry specific freight metrics in partnership with Freedom, eStar’s solution provides greater certainty for customers at the checkout that their preferred item is in stock and will be delivered within the stated timeframe.

Debbie Ridling, Managing Director of Freedom NZ says outstanding collaboration from both parties is key to providing customers with a great online experience.

“The new website offers greater choice, convenience, and certainty to our customers throughout New Zealand, supporting our growth strategy by extending our collection to those who may not live near a store or who simply prefer the convenience of shopping online. Online sales in the first few weeks have exceeded our expectations,” says Debbie.

Freedom Furniture has been in New Zealand since 1996, and since then has focused on delivering elegant and reliable furniture. The chain itself is involved with charity groups such as Bellyful, and has implemented an Ethical Timber Sourcing Policy for the sustainability management sector of the business.

In a time when homewares are becoming more in demand, several large retailers have come into the spotlight. With Kmart’s online site, the addition on Aiders Homeware and the general request for IKEA to grace our shores, this change for Freedom signifies their reluctance to be overshadowed.

More recently, retailers are expected to have a digital arm to stay relevant with consumer demands, and although Freedom Furniture comes in late to the game their good reputation will no doubt carry across to their online platform.

EStar CEO Andrew Buxton says the online experience matches Freedom’s inspiring in-store design.

“The ecommerce solution is best practice for its category, expresses Freedom’s elegant brand across the website and provides a robust ordering and fulfilment experience.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Welcoming more Maori and Pasifika staff into retail

  • News
  • June 26, 2017
  • Sarah Dunn
Welcoming more Maori and Pasifika staff into retail

Industry training organisation ServiceIQ has released two 17-page action plans which map out how Maori and Pasifika staff can develop their skills and participation in the service sector. This sector, which includes retail alongside hospitality, tourism and other sectors, is forecast to have over 180,000 job openings over the next five years.

Read more
 
 

Restaurant Brands: a billion dollar future

  • News
  • June 26, 2017
  • The Register team
Restaurant Brands: a billion dollar future

New Zealand company, Restaurant Brands, is forecasting large sales as it expands into Australia and Hawaii. The fast food retailer also seeks dual-listing in the Australian Stock Exchange.

Read more
 
 
 
topics
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
How to open a store
Sarah Dunn considers what it would take to ...
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}