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West is best at Westgate Shopping Centre

  • In Association with NZRPG
  • May 17, 2017
West is best at Westgate Shopping Centre

Retailers and developers are sitting up and paying attention to West Auckland. 

The western suburbs are now home to a rising number of affluent young professionals and urban families who want to shop, dine and be entertained close to home, and NZ Retail Property Group has them covered with Westgate.

Auckland’s explosive population growth is increasingly centred around the western suburbs.

NZ Retail Property Group’s GM marketing and communications Sara Johnson says 20 to 30 percent of this growth is happening around the Westgate Town Centre, with 41,400 new homes to be built within five to 10 minutes’ drive of the centre over the next 15 years.

Already, 650,000 people live within a 20-minute catchment of the centre, which sees 4.2 million visits per year. The upcoming opening of the Western Ring route is likely to increase this foot traffic further.

This growth has been recognised within the Auckland Council’s new Unitary Plan, which maps out the city’s development over the next 30 years. The Westgate Town Centre/ NorthWest shopping area has been designated as a ‘Metropolitan Centre’ under the plan, which means future commercial activity within the area will be encouraged by the council.

While a number of new developments are popping up in Westgate and its surrounding suburbs to take advantage of the area’s rising population, NZ Retail Property Group was there before the boom.

The development of Westgate was initiated in 1997 and remains unmatched for scale and complexity.

The Westgate Shopping Centre is a 56-hectare planned town environment. It includes streetbased retail and community services, parks, office blocks, specialty shops, large format retail and yard-based retail.

NZ Retail Property Group GM of revenue Paul Tanday explains that many shopping centres grow haphazardly as new sections are added, but Westgate has been town-planned from the start.

This means its precincts are grouped logically together, making it easy for customers seeking homewares, fashion or other segments to flit between several different stores selling 
appropriate items. 

“If you wake up on a Saturday morning and you want to do something, you’ll go to that part of town,” says Tanday. Westgate is designed for convenience, he says: “Park, shop, leave."

Asked what kinds of retailers Westgate is targeting for tenancy, Tanday says Westgate aims its focus wider than a traditional shopping centre.

“Because this is a town, we’re talking to everyone.”

Westgate can accommodate not just retailers of all kinds, but services more commonly found in towns and villages across New Zealand: fitness centres, mechanics, and more.

The centre is an ecosystem which supports customers in not just shopping, but daily life as well – its eateries feed the office workers based there, and punters flock to the bars and cinema after store hours end. Westgate also sports awardwinning green spaces.

“Every part you’d find in a town is who we are,” Tanday says. Retailers currently located within Westgate are signing on for 10-year leases based on future projections, says Sara Johnson.

“Retailers need to consider how rapidly the Auckland retail landscape is changing and make sure they’re part of it.”

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Black Friday and Cyber Monday: Deals for Kiwis

  • News
  • November 22, 2017
  • Courtney Devereux
Black Friday and Cyber Monday: Deals for Kiwis

On the weekend starting 24 November, many retailers will lower prices in a day-long sale. From independent stores to multichannel retailers, who is jumping on the Black Friday and Cyber Monday bandwagon?

Read more
 
 

Enhancing the experience: A growing demand

  • Design
  • November 22, 2017
  • Courtney Devereux
Enhancing the experience: A growing demand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux looks into why these two different sectors are working together.

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

Read more
 

Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

Read more
 
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