West is best at Westgate Shopping Centre

  • In Association with NZRPG
  • May 17, 2017
West is best at Westgate Shopping Centre

Retailers and developers are sitting up and paying attention to West Auckland. 

The western suburbs are now home to a rising number of affluent young professionals and urban families who want to shop, dine and be entertained close to home, and NZ Retail Property Group has them covered with Westgate.

Auckland’s explosive population growth is increasingly centred around the western suburbs.

NZ Retail Property Group’s GM marketing and communications Sara Johnson says 20 to 30 percent of this growth is happening around the Westgate Town Centre, with 41,400 new homes to be built within five to 10 minutes’ drive of the centre over the next 15 years.

Already, 650,000 people live within a 20-minute catchment of the centre, which sees 4.2 million visits per year. The upcoming opening of the Western Ring route is likely to increase this foot traffic further.

This growth has been recognised within the Auckland Council’s new Unitary Plan, which maps out the city’s development over the next 30 years. The Westgate Town Centre/ NorthWest shopping area has been designated as a ‘Metropolitan Centre’ under the plan, which means future commercial activity within the area will be encouraged by the council.

While a number of new developments are popping up in Westgate and its surrounding suburbs to take advantage of the area’s rising population, NZ Retail Property Group was there before the boom.

The development of Westgate was initiated in 1997 and remains unmatched for scale and complexity.

The Westgate Shopping Centre is a 56-hectare planned town environment. It includes streetbased retail and community services, parks, office blocks, specialty shops, large format retail and yard-based retail.

NZ Retail Property Group GM of revenue Paul Tanday explains that many shopping centres grow haphazardly as new sections are added, but Westgate has been town-planned from the start.

This means its precincts are grouped logically together, making it easy for customers seeking homewares, fashion or other segments to flit between several different stores selling 
appropriate items. 

“If you wake up on a Saturday morning and you want to do something, you’ll go to that part of town,” says Tanday. Westgate is designed for convenience, he says: “Park, shop, leave."

Asked what kinds of retailers Westgate is targeting for tenancy, Tanday says Westgate aims its focus wider than a traditional shopping centre.

“Because this is a town, we’re talking to everyone.”

Westgate can accommodate not just retailers of all kinds, but services more commonly found in towns and villages across New Zealand: fitness centres, mechanics, and more.

The centre is an ecosystem which supports customers in not just shopping, but daily life as well – its eateries feed the office workers based there, and punters flock to the bars and cinema after store hours end. Westgate also sports awardwinning green spaces.

“Every part you’d find in a town is who we are,” Tanday says. Retailers currently located within Westgate are signing on for 10-year leases based on future projections, says Sara Johnson.

“Retailers need to consider how rapidly the Auckland retail landscape is changing and make sure they’re part of it.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 

The future is bright: George and Willy

  • News
  • July 25, 2017
  • Caitlin Salter
The future is bright: George and Willy

In this series Caitlin Salter talks to two retailers in their twenties about what drove them to start their businesses, George and Willy, and how the ideas of the young can revitalise New Zealand’s retail industry.

Read more
 
 

Back in time: Kathmandu

  • News
  • July 25, 2017
  • Courtney Devereux
Back in time: Kathmandu

Kathmandu has been New Zealand’s go-to outdoor retailer for 30 years. The company prides itself on durability, a good reputation and its growing sustainability efforts.

Read more
 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}