Retail NZ is warning people that avoiding scam is easy if you stick to shopping locally and only from reputable retailers.
Scamming has long been a threat to traditional retail, from Phishing emails, dodgy bank transfers, and even fake items among others. The growing ease of which consumers can be targeted can only be counteracted by using trustful retailer, according to Retail NZ general manager of public affairs, Greg Harford.
"Genuine retailers try their best to provide great customer service and meet all their legal obligations to customers. We strongly recommend that, in order to protect themselves, consumers make sure they know from whom they are buying, and take steps to make sure that the business is genuine.”
Harford also acknowledges that people who scam have gone to a lot of trouble to make their efforts harder to combat or detect. But knowing who you’re dealing with is the best way to ensure your safety.
“Just because a flyer has come in the letterbox, or a company has a ‘.co.nz’ website address doesn’t necessarily mean that the company is legitimate. There are plenty of reputable businesses based offshore selling to New Zealanders, but there are also some pretty dodgy dealers out there.”
Many scams have come into the light recently, with fake Adele tickets even making headlines as scammers make money off New Zealander’s blasé attitude towards security.
The hyperinflation re-selling of tickets isn’t illegal, but people who buy expensive items online are advised to check the legitimacy of the site before purchase.
Recently scam artists have begun using bank account details to transfer money, after calling up or emailing pretending to be the real place, and voicing ‘concerns’ over fake suspicious activity to grab their login details.
People are advised to double check the authenticity of all requests before giving out any personal information.
Retail NZ’s #shoplocal campaign expresses the importance of supporting the growing local New Zealand economy.
“shopping local is also good for consumers. The best consumer protection is buying from a New Zealand firm that’s subject to New Zealand law, and we continue to encourage Kiwis to shop locally wherever possible.”