Nielsen expands its liquor benchmark

  • News
  • May 17, 2017
  • The Register team
Nielsen expands its liquor benchmark

Global performance management company, Nielsen Holdings, has announced the expansion of its liquor benchmark with the addition of Super Liquor.

The Nielsen liquor benchmark now includes sales from 625 traditional liquor stores in New Zealand.

The addition of super liquor allows Nielsen to continue to expand its weekly retail sales data, and therefore report on the market.

This allows for retailers in that sector to compare performances and see where they can grow and improve their operations.

Geoff Smith, commercial development director at Nielsen, said, “Bringing Super Liquor on board significantly expands coverage of the traditional liquor industry to both suppliers and retailers.”

“The enhanced Benchmark helps to advance retailer-supplier collaboration with suppliers able to bring proof points around price, ranging, distribution and promotions to their retailer conversations.”

Bryan Cherry, marketing and merchandising manager at Super Liquor, says the inclusion of the company to the benchmark is a good way of comparing sales throughout the market.   

“It provides an effective two-way communication between Suppliers’ and Super Liquor’s performance. Nielsen’s overall approach to supporting the Traditional Liquor Market is one of the reasons that we chose Nielsen as our Data Agent,” says Cherry.

Nielsen has operations in over 100 countries that covers more than 90 percent of the world’s population. 

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