It's made in Nelson, sold throughout New Zealand supermarkets, and now available at 750 Tesco stores across the United Kingdom. Pic's Peanut Butter is growing fast.
The company's representatives have described being stocked at Tesco as a real coup. Its crunchy peanut butter is distributed to all 750 stores, with most taking the smooth as well.
Pic's is now for sale in 13 countries, and in some 2,000 supermarkets and specialty stores across Australia. Its markets include Southeast Asia, China and California.
In New Zealand, Pic's has a 38 percent market share by value, and Picot says it has driven 111 percent of the category value growth over the last four years.