Kiwi-made Pic's Peanut Butter on shelves in Tesco stores

  • News
  • May 15, 2017
  • Sarah Dunn
Kiwi-made Pic's Peanut Butter on shelves in Tesco stores

It's made in Nelson, sold throughout New Zealand supermarkets, and now available at 750 Tesco stores across the United Kingdom. Pic's Peanut Butter is growing fast.

The company's representatives have described being stocked at Tesco as a real coup. Its crunchy peanut butter is distributed to all 750 stores, with most taking the smooth as well. 

"We've been feeding it to Londoners through food shows and markets and selling it online," says Pic Picot, owner and CEO. "But it’s just great to finally have it easy to find and to be helping Tesco make premium quality available to everybody."

Pic's is now for sale in 13 countries, and in some 2,000 supermarkets and specialty stores across Australia. Its markets include Southeast Asia, China and California.

In New Zealand, Pic's has a 38 percent market share by value, and Picot says it has driven 111 percent of the category value growth over the last four years.
“This is a figure that continues to increase as hitherto non-peanut butter eaters discover that not all peanut butters are created equal."

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