Updated: GrabOne launches new website and mobile app

  • Technology
  • May 17, 2017
  • The Register team
Updated: GrabOne launches new website and mobile app

Popular deal site GrabOne has revamped its website look as well as opened a new mobile app to be part of the changing ecommerce landscape. 

The seven-year-old company has been a forefront in the way a lot of New Zealanders purchase items. Now, because of the revamp the company can now tap into its rich user data.

The project was undertaken with Nielsen to better understand the way in which consumers shop online.

Sarah Wood, general manager of GrabOne, says the new brand comes with a change to the website, making it more intuitive and enjoyable for the user. 

"These changes are designed to reflect the shift in ecommerce habits. We know from the research that our customers trust the GrabOne brand, our product offering and our customer service. Being valued by our customers is delivering strong results for our retail partners."

The new technology is the first major redevelopment of the platform in two years. Wood says that the process has been consumer driven.

“We’ve redesigned the look and functionality of it from the data and feedback we received from consumers combined with wider ecommerce trends to ensure a great experience.” 

The redesigned website and new app has clearer categories and easier navigation, a win for both customers browsing and brands who work with the company to bring their offerings to the fore. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Upcoming retail changes: What to expect in 2017

  • News
  • May 26, 2017
  • The Register team
Upcoming retail changes: What to expect in 2017

With the influence of digital marketing, international up-and-comings and constant changes in consumer culture, 2017 has seen changes already in the retail industry, so what are some important up and coming changes?

Read more
 
 
 
 

How did that happen? Crocs

  • News
  • May 25, 2017
  • Courtney Devereux
How did that happen? Crocs

A key footwear player from the mid-2000s is slithering out of the swamp of unfashionability and onto the runway. That’s right: Crocs are back.

Read more
 
topics
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
How to open a store
Sarah Dunn considers what it would take to ...
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 

Two minutes with: Roy Campbell

  • News
  • May 25, 2017
  • The Register team
Two minutes with: Roy Campbell

We had a brief chat with Roy Campbell, chief executive of Smiths City. The listed national chain sells electronics, furniture and beds, among other lines, and moved into Auckland with the purchase of the three-store Furniture City business early in 2016.

Read more
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}