Popular deal site GrabOne has revamped its website look as well as opened a new mobile app to be part of the changing ecommerce landscape.
The seven-year-old company has been a forefront in the way a lot of New Zealanders purchase items. Now, because of the revamp the company can now tap into its rich user data.
The project was undertaken with Nielsen to better understand the way in which consumers shop online.
Sarah Wood, general manager of GrabOne, says the new brand comes with a change to the website, making it more intuitive and enjoyable for the user.
"These changes are designed to reflect the shift in ecommerce habits. We know from the research that our customers trust the GrabOne brand, our product offering and our customer service. Being valued by our customers is delivering strong results for our retail partners."
The new technology is the first major redevelopment of the platform in two years. Wood says that the process has been consumer driven.
“We’ve redesigned the look and functionality of it from the data and feedback we received from consumers combined with wider ecommerce trends to ensure a great experience.”
The redesigned website and new app has clearer categories and easier navigation, a win for both customers browsing and brands who work with the company to bring their offerings to the fore.