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Applying your brand experience to every package

  • In association with Sealed Air
  • May 16, 2017
  • Sealed Air
Applying your brand experience to every package

Before the emergence of ecommerce, most retailers spent an inordinate amount of time and money perfecting the in-store experience. Stores played music, piped in scents and stationed greeters at the entrance to fold garments over and over (there’s a good reason for that, right?). Now, there are other options.

Books have been written such as Why We Buy: The Science of Shopping and The Call of the Mall and experts such as the author of those books, Paco Underhill, have been exulted in the retail industry for undertaking and presenting methodical studies of shopping.

As the future of shopping intersects with the future of packaging, the science of shopping is being applied to the boxes and bags delivered to consumers’ doorsteps. So now, it’s all about the science of receiving.

When it comes to online shopping and the secondary packaging connected to those purchases, the brand experience cannot end at the customer’s door but must extend through the door. To retain ecommerce consumers, retailers must provide inside the house the same kind of stimuli they provide inside the store.

What a package looks, feels and smells like will reflect on the loyalty and love a shopper has for the retailer that sent it. Our research has shown that 66 percent of Americans believe the packaging of their shipment shows them how much the retailer cares about them and their order.

Sealed Air is proud to be the leading provider of packaging solutions, services and expertise that solve many of today’s most pressing e-commerce challenges: fulfilment speed, shipment damage, warehouse rent, freight costs and enhancing customer experience.

We have helped numerous customers with their packaging solutions. See how we helped Mr.Ralph below!

Want to know more? Let’s talk!

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Black Friday and Cyber Monday: Deals for Kiwis

  • News
  • November 22, 2017
  • Courtney Devereux
Black Friday and Cyber Monday: Deals for Kiwis

On the weekend starting 24 November, many retailers will lower prices in a day-long sale. From independent stores to multichannel retailers, who is jumping on the Black Friday and Cyber Monday bandwagon?

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Enhancing the experience: A growing demand

  • Design
  • November 22, 2017
  • Courtney Devereux
Enhancing the experience: A growing demand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux looks into why these two different sectors are working together.

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

Read more
 
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