Applying your brand experience to every package

  • In association with Sealed Air
  • May 16, 2017
  • Sealed Air
Applying your brand experience to every package

Before the emergence of ecommerce, most retailers spent an inordinate amount of time and money perfecting the in-store experience. Stores played music, piped in scents and stationed greeters at the entrance to fold garments over and over (there’s a good reason for that, right?). Now, there are other options.

Books have been written such as Why We Buy: The Science of Shopping and The Call of the Mall and experts such as the author of those books, Paco Underhill, have been exulted in the retail industry for undertaking and presenting methodical studies of shopping.

As the future of shopping intersects with the future of packaging, the science of shopping is being applied to the boxes and bags delivered to consumers’ doorsteps. So now, it’s all about the science of receiving.

When it comes to online shopping and the secondary packaging connected to those purchases, the brand experience cannot end at the customer’s door but must extend through the door. To retain ecommerce consumers, retailers must provide inside the house the same kind of stimuli they provide inside the store.

What a package looks, feels and smells like will reflect on the loyalty and love a shopper has for the retailer that sent it. Our research has shown that 66 percent of Americans believe the packaging of their shipment shows them how much the retailer cares about them and their order.

Sealed Air is proud to be the leading provider of packaging solutions, services and expertise that solve many of today’s most pressing e-commerce challenges: fulfilment speed, shipment damage, warehouse rent, freight costs and enhancing customer experience.

We have helped numerous customers with their packaging solutions. See how we helped Mr.Ralph below!

Want to know more? Let’s talk!

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  • The Register team
Upcoming retail changes: What to expect in 2017

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