Whose Easter advertising looked best?

  • News
  • April 20, 2017
  • StopPress Team
Whose Easter advertising looked best?

The weather might not be promising perfect egg hunting conditions but brands across the country didn't let that stop them get in the Easter spirit.

Spark's shining a light on the eggs this Easter to make sure all those hidden get found. The '#NoEggLeftBehind' campaign is like a public service announcement, driven by Spark's identification of a nationwide problem that over the years has seen thousands of Easter eggs abandoned.

To stop the mass egg neglect, Spark has initiated a conversation on how to track and find eggs over the Easter period. As well as its own posts encouraging hunters to consider tracking the eggs, the telco's asking New Zealanders to share their tops. The best will go in the draw for an egg tracker pack.

Apparently, Easter's about all kinds of food, not just chocolate, if Countdown's holiday campaign is anything to go by. A video shows families coming together to enjoy the long weekend with barbeques and roasts.

The supermarket hasn't neglected chocolate completely, as it followed up the video with a 360-image on its Facebook page, for its fans to hunt for eggs in.

The 360-picture is similar to Vodafone's egg hunt last year, which saw Auckland's Wintergardens filled wth virtual eggs. It's also similar to New World's effort this year, which has seen it release an augmented reality game via 99. When kids, or adults, visit New World stores or view any of its promotional content, they can scan a unique AR marker using the specially designed app, that will release eggs into the area for users to collect.

And it wouldn’t be Easter without local chocolate brands having some fun, and this year, Whittaker’s has brought back its chocolate Kiwi in an effort to keep raising money to protect the country’s national icon.

Cadbury’s Easter Bunny is also back to deliver chocolate's across the country.

This story originally appeared on StopPress.

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How did that happen? The rise of influencer marketing

  • News
  • October 20, 2017
  • Courtney Devereux
How did that happen? The rise of influencer marketing

Something has changed recently that has sent shockwaves through the marketing world. This is, put simply, that the current influencers brands are able to work with are infinitely more humanised, approachable and accessible than ever before.

Read more
 
 

Creating an experience for Halloween

  • News
  • October 19, 2017
  • Courtney Devereux
Creating an experience for Halloween

Halloween is slowly approaching, and while some retailers are doing their bit to stock the themed holiday goods, Look Sharp is adding a spooky experience to its offering to draw consumers in.

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  • Opinion
  • October 19, 2017
  • Brad Mcintyre
How to sell to a Kiwi Millennial

Want to sell to youth (and "youth-adjacent") people in New Zealand today? Then you better think differently, says Eventbrite's Brad McIntyre.

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  • Sarah Dunn
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