Whose Easter advertising looked best?

  • News
  • April 20, 2017
  • StopPress Team
Whose Easter advertising looked best?

The weather might not be promising perfect egg hunting conditions but brands across the country didn't let that stop them get in the Easter spirit.

Spark's shining a light on the eggs this Easter to make sure all those hidden get found. The '#NoEggLeftBehind' campaign is like a public service announcement, driven by Spark's identification of a nationwide problem that over the years has seen thousands of Easter eggs abandoned.

To stop the mass egg neglect, Spark has initiated a conversation on how to track and find eggs over the Easter period. As well as its own posts encouraging hunters to consider tracking the eggs, the telco's asking New Zealanders to share their tops. The best will go in the draw for an egg tracker pack.

Apparently, Easter's about all kinds of food, not just chocolate, if Countdown's holiday campaign is anything to go by. A video shows families coming together to enjoy the long weekend with barbeques and roasts.

The supermarket hasn't neglected chocolate completely, as it followed up the video with a 360-image on its Facebook page, for its fans to hunt for eggs in.

The 360-picture is similar to Vodafone's egg hunt last year, which saw Auckland's Wintergardens filled wth virtual eggs. It's also similar to New World's effort this year, which has seen it release an augmented reality game via 99. When kids, or adults, visit New World stores or view any of its promotional content, they can scan a unique AR marker using the specially designed app, that will release eggs into the area for users to collect.

And it wouldn’t be Easter without local chocolate brands having some fun, and this year, Whittaker’s has brought back its chocolate Kiwi in an effort to keep raising money to protect the country’s national icon.

Cadbury’s Easter Bunny is also back to deliver chocolate's across the country.

This story originally appeared on StopPress.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Kit and Ace pulls the plug on international stores

  • News
  • April 28, 2017
  • Sarah Dunn
Kit and Ace pulls the plug on international stores

Canada-based technical apparel retailer Kit and Ace dipped its toes into the New Zealand market recently, opening a series of pop-ups followed by a store in Auckland’s Britomart, which closed at the start of this year. The brand has now abandoned its international strategy, however, announcing it will shutter stores outside Canada to focus on an ecommerce strategy instead.

Read more
 
 

World retail survey indicates now is a time for transformation

  • News
  • April 27, 2017
  • Sarah Dunn
World retail survey indicates now is a time for transformation

Frequent technological upheavals have left retailers struggling with a need to constantly reinvent themselves, says global accounting firm PwC. It’s for this reason that the company has structured its 2017 Total Retail Survey around the investments retailers will need to make to remain competitive.

Read more
 
 

Shoe queen Kathryn Wilson shares a few of her favourite things

  • Design
  • April 27, 2017
  • Elly Strang
Shoe queen Kathryn Wilson shares a few of her favourite things

The Register's sister site Idealog is in the middle of celebrating Design Month. It's picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's shoe designer and retailer Kathryn Wilson.

Read more
 
topics
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
How to open a store
Sarah Dunn considers what it would take to ...
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 

Retailer Ingrid Starnes shares a few of her favourite things

  • Design
  • April 26, 2017
  • Elly Strang
Retailer Ingrid Starnes shares a few of her favourite things

The Register's sister site Idealog is in the middle of celebrating Design Month. It's picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's fashion designer Ingrid Starnes.

Read more
 

Air New Zealand’s reputation has no weak spots

  • News
  • April 26, 2017
  • Sarah Dunn
Air New Zealand’s reputation has no weak spots

The latest NZ Corporate Reputation Index has ranked our national carrier New Zealand’s most reputable company, with Toyota again coming in runner-up. This is the fourth year running that the two organisations have been in the top two.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}