Mecca Maxima draws crowds as it opens in Wellington

  • News
  • April 21, 2017
  • Sarah Dunn
Mecca Maxima draws crowds as it opens in Wellington

The social-media-driven trend for all things beauty rolls on with the opening of New Zealand’s second Mecca Maxima in Wellington. The cult beauty retailer opened its first outlet in Christchurch last year.

Mecca Maxima stores are intended to be a ‘blockbuster’ one-stop shop offering on-trend make-up brands and events. Mecca also offers a more boutique experience through its “high-touch, high-service” Mecca Cosmetica stores. There are two Mecca Cosmetica stores in Auckland, plus a concession at Ballantynes in Christchurch.

Mecca Maxima featured bloggers in its Wellington launch yesterday. It offered pink envelopes containing mystery vouchers for shoppers who spent $90 or more in-store, and a line of customers formed at the front door.

The below video was shot for the blog 'A Tale of Two Citys'.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Barkers opens its first experience store

  • News
  • October 19, 2017
  • Sarah Dunn
Barkers opens its first experience store

Kiwi menswear retailer Barkers has taken a cue from overseas retailers like Bonobos and opened a physical ‘guide shop’ location where shoppers can experience their products before ordering online. The outlet, Good Company, also offers food and beverage opportunities, plus grooming.

Read more
 
 
 
 
News

Shine on: Introducing the Top Shop winners

Even the most extravagant window display had nothing on the glittering splendour of Retail NZ’s 30th Top Shop awards. A wide range of industry participants, ...

 
topics
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Paul Keane on the Bayfair expansion

  • Opinion
  • October 17, 2017
  • Paul Keane
Paul Keane on the Bayfair expansion

RCG's Paul Keane looks at the $100 million Bayfair expansion project and why it will the help the centre avoid the risk of further erosion and stiff competition.

Read more
 
 
 

Retailers must make sure their products are safe or face consequences

  • News
  • October 16, 2017
  • Sarah Dunn
Retailers must make sure their products are safe or face consequences

In the wake of a court case that saw dollar store retailer The 123 Mart fined $337,000, resulting ultimately in its liquidation, the Commerce Commission wants to remind retailers that they have a responsibility to make sure the products they sell comply with all relevant safety and consumer information standards.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}