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Mecca Maxima draws crowds as it opens in Wellington

  • News
  • April 21, 2017
  • Sarah Dunn
Mecca Maxima draws crowds as it opens in Wellington

The social-media-driven trend for all things beauty rolls on with the opening of New Zealand’s second Mecca Maxima in Wellington. The cult beauty retailer opened its first outlet in Christchurch last year.

Mecca Maxima stores are intended to be a ‘blockbuster’ one-stop shop offering on-trend make-up brands and events. Mecca also offers a more boutique experience through its “high-touch, high-service” Mecca Cosmetica stores. There are two Mecca Cosmetica stores in Auckland, plus a concession at Ballantynes in Christchurch.

Mecca Maxima featured bloggers in its Wellington launch yesterday. It offered pink envelopes containing mystery vouchers for shoppers who spent $90 or more in-store, and a line of customers formed at the front door.

The below video was shot for the blog 'A Tale of Two Citys'.

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An online French pharmacy launches in New Zealand

  • News
  • December 7, 2017
  • Sarah Dunn
An online French pharmacy launches in New Zealand

Every skincare devotee has a particular trend they favour over all others. Current favourites include multi-step Korean regimes; the all-natural approach popularised in New Zealand by brands like Trilogy and Antipodes; and the French pharmacy trend, where inexpensive but highly-prized products offered at French pharmacies are sought out by overseas shoppers. Tracking down these items online from New Zealand has been challenging until now, when an ecommerce venture called Ines has rounded up the best of them.

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Barkers support Movember: It’s more than just a Mo

  • News
  • December 7, 2017
  • Findlay Buchanan
Barkers support Movember: It’s more than just a Mo

Movember is over and the bristly moustaches seen on upper lips nationwide have long disappeared down the sink. However, Barkers has now harnessed its Christmas shopping rush for good as it teams up with the Movember Foundation for a second crack at fundraising for men’s health.

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Chemist Warehouse confirms aggressive growth plan for New Zealand

  • News
  • December 7, 2017
  • Sarah Dunn
Chemist Warehouse confirms aggressive growth plan for New Zealand

Australia’s largest pharmacy chain entered New Zealand in November when it soft-launched its first outlet at a former PK Furniture site in Auckland’s St Lukes. The discount-driven retailer offers a very different experience to that of its New Zealand competitors. What are its plans for New Zealand? We found out.

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Editor's view: The vital importance of glitter

  • Opinion
  • December 7, 2017
  • Sarah Dunn
Editor's view: The vital importance of glitter

Glittery celebrations like New Zealand Fashion Week aren't just fluff and fun argues NZ Retail and The Register editor Sarah Dunn. They're a vital opportunity to capture shoppers' sustained attention and articulate your brand.

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