Packaging-free grocery store GoodFor opens in Auckland

  • News
  • March 10, 2017
  • Sarah Dunn
Packaging-free grocery store GoodFor opens in Auckland

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.

GoodFor opened near Countdown on Ponsonby’s Williamson Ave on Monday, and has five staff. Founder and director James Denton, 29, says the business is about health and sustainability – he and brother Paul Denton, who is leaving a different job to become the general manager, share a desire to make positive change in the world.

Denton was inspired to found GoodFor after delving into the depth of the issues sparked by “the ridiculous amount of waste we create.” According to Statistics New Zealand, the proportion of packaging waste that Kiwis recycle has doubled since 1994, but packaging consumption has also risen – each New Zealander uses 162kg of packaging per year.

Using re-usable bags at the supermarket is a good move, says Denton, but the responsibility to reduce waste shouldn’t stop there: “[I thought] ‘Hold on, when I go to the supermarket, I’m filling my bag up with plastic.’”

GoodFor addresses this by going packaging-free. A wide variety of dry goods is presented loose in bulk bins, and liquids such as maple syrup are dispensed from tanks on a shelf. Paper bags and glass jars are available for purchase, or customers can bring their own receptacles.

There’s also a boutique selection of waste-reducing products such as bamboo toothbrushes and Ethique solid beauty bars.

Denton established Queenstown taco restaurant Taco Medic, but sold his shares in the business to open GoodFor. He came upon the packaging-free grocery concept in Australia after spending a year searching for the right eco-friendly business idea, considering everything from seed propogation to an on-site supermarket bag elimination programme.

Once the kernel of GoodFor was settled on, it took Denton just four months to go from conceptualisation to opening day.

“I am a little bit nutty because I work 24/7,” he says. “I want to prove that you can make a profit out of a sustainable business.”

Despite no pre-opening press or any traditional marketing campaign, the public response to GoodFor’s opening has been promising, Denton says. Five hundred customers came through the small store on its first day.

“We’ve had an unbelievable response, every customer has praised it.”

“It’s so easy to get people behind a concept like this,” Denton says. “It’s something a consumer can immediately act on – they don’t have to buy an electric car, they don’t have to fit their house out with solar panels. It’s really easy.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Storm CEO buys the brand from Hallenstein Glasson

  • News
  • March 20, 2018
  • Sarah Dunn
Storm CEO buys the brand from Hallenstein Glasson

While Hallenstein Glasson has enjoyed a strong recovery at the last annual report, its ‘high-end fashion’ brand Storm has consistently been a weak performer compared to Glassons and Hallenstein Brothers. Now, it’s been purchased by chief executive Deborah Caldwell.

Read more
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Catch Group launches bargain website in New Zealand

  • News
  • March 20, 2018
  • Sarah Dunn
Catch Group launches bargain website in New Zealand

A new website called Catch of the Day will target Kiwi bargain-hunters with thousands of products across dozens of retail categories. The suite of sites run by owner Catch Group in Australia sell an item every 2.8 seconds, and ship over 10,000 orders per day.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit