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Packaging-free grocery store GoodFor opens in Auckland

  • News
  • March 10, 2017
  • Sarah Dunn
Packaging-free grocery store GoodFor opens in Auckland

Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.

GoodFor opened near Countdown on Ponsonby’s Williamson Ave on Monday, and has five staff. Founder and director James Denton, 29, says the business is about health and sustainability – he and brother Paul Denton, who is leaving a different job to become the general manager, share a desire to make positive change in the world.

Denton was inspired to found GoodFor after delving into the depth of the issues sparked by “the ridiculous amount of waste we create.” According to Statistics New Zealand, the proportion of packaging waste that Kiwis recycle has doubled since 1994, but packaging consumption has also risen – each New Zealander uses 162kg of packaging per year.

Using re-usable bags at the supermarket is a good move, says Denton, but the responsibility to reduce waste shouldn’t stop there: “[I thought] ‘Hold on, when I go to the supermarket, I’m filling my bag up with plastic.’”

GoodFor addresses this by going packaging-free. A wide variety of dry goods is presented loose in bulk bins, and liquids such as maple syrup are dispensed from tanks on a shelf. Paper bags and glass jars are available for purchase, or customers can bring their own receptacles.

There’s also a boutique selection of waste-reducing products such as bamboo toothbrushes and Ethique solid beauty bars.

Denton established Queenstown taco restaurant Taco Medic, but sold his shares in the business to open GoodFor. He came upon the packaging-free grocery concept in Australia after spending a year searching for the right eco-friendly business idea, considering everything from seed propogation to an on-site supermarket bag elimination programme.

Once the kernel of GoodFor was settled on, it took Denton just four months to go from conceptualisation to opening day.

“I am a little bit nutty because I work 24/7,” he says. “I want to prove that you can make a profit out of a sustainable business.”

Despite no pre-opening press or any traditional marketing campaign, the public response to GoodFor’s opening has been promising, Denton says. Five hundred customers came through the small store on its first day.

“We’ve had an unbelievable response, every customer has praised it.”

“It’s so easy to get people behind a concept like this,” Denton says. “It’s something a consumer can immediately act on – they don’t have to buy an electric car, they don’t have to fit their house out with solar panels. It’s really easy.”

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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