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Google Shopping helps Kiwis level the playing field against competitors

  • News
  • March 20, 2017
  • Courtney Devereux
Google Shopping helps Kiwis level the playing field against competitors

Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.

The Google Shopping platform has changed the way businesses advertise and now offers e-commerce sites of any kind the opportunity to be seen by online shoppers.

Google Shopping ability to present items from a range of sites after just a standard search is one of the reasons it has become popular among New Zealand consumers who have a habit of comparing online prices before buying.

Richard Conway, managing director of Pure SEO, says that the manual process of clicking through sites is now made completely simple by this ‘carousel’ of images.

Google Shopping front page 

“What used to be a manual process of opening each site and checking for the correct product and lowest price will now take a fraction of the time,” says Conway.

“Most consumers don't search past the first page of search engine results but this ‘prime real estate’ is often dominated by those businesses with the largest marketing budgets - not necessarily the lowest prices,” he says.

Conway says recent research into New Zealand shopping habits found that more than half (53 percent) of shoppers compared products and pricing online before purchasing.

The introduction of Google Shopping has benefited New Zealand retailers who can now advertise based more on what they can afford rather than flat rates leveling the playing field between dominant larger companies.

New Zealand Company featured before Australian brand

“The introduction of new technology like Google Shopping will help improve the online shopping experience for Kiwi consumers and we expect it to open up new markets for Kiwi retailers almost overnight,” Says Conway.

Conway said that Google Shopping will not replace the traditional text adverts and will help anyone with an e-commerce presence in their ability to compete including bricks and mortar with a smaller ecommerce presence.

Pure SEO is an example of a way businesses can advertise through Google Shopping. The online site has had massive success with businesses choosing a company that works through commission rather than a flatfee.

On Facebook, a small business can be expected to pay $150-$600 per month for advertising space. Whereas going through sites like Pure SEO can ensure that the retailer pays only how much they need to effectively promote their items.

A Searched Item and Related Sponsored Ad 

Through Pure SEO what retailers pay depends on the popularity of the product being featured. They can bid as low as one dollar but that will reflect where they fall on the product list, those who pay the most obviously get placed high on the list.

The advancement of this new product advertising is key for businesses to get an online presence without spending more than they can afford.

“Because of this, we expect to see to see businesses incorporating the new technology rather than replacing an existing one,” says Conway.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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Enhancing the experience: Hospitality New Zealand

  • News
  • November 17, 2017
  • Courtney Devereux
Enhancing the experience: Hospitality New Zealand

Some commentators think food and integrated hospitality offerings will save brick and mortar retail from obsolescence in the age of ecommerce. But does catering to the consumer’s every need result in sales, or are shoppers moving on without making a purchase? In the Enhancing the experience series Courtney Devereux hears from Vicki Lee of Hospitality New Zealand about why these two different sectors are working together.

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What’s next for Auckland’s City Centre: a Q&A with designer Ludo-Campbell Reid

  • News
  • November 16, 2017
  • Elly Strang
What’s next for Auckland’s City Centre: a Q&A with designer Ludo-Campbell Reid

Auckland Council recently released a video detailing how far it’s come with the urban design of the City Centre over the last 10 to 15 years, as well as its vision for the years to come. Elly Strang talks with Ludo Campbell-Reid about the pace at which his vision is coming to fruition, the most impactful changes already made to the City Centre and goals for the future.

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Owner / Retailer: Suzie Johnson

  • News
  • November 16, 2017
  • Sarah Dunn
Owner / Retailer: Suzie Johnson

Oosh is a regional retail empire that’s built on empowering rural women. Founder Suzie Johnson chose the name after ‘Oosh’ was tagged into the side of her first store in Shannon, which she opened after putting her husband through university selling jewellery and paintings at markets.

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