Google Shopping helps Kiwis level the playing field against competitors

  • News
  • March 20, 2017
  • Courtney Devereux
Google Shopping helps Kiwis level the playing field against competitors

Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.

The Google Shopping platform has changed the way businesses advertise and now offers e-commerce sites of any kind the opportunity to be seen by online shoppers.

Google Shopping ability to present items from a range of sites after just a standard search is one of the reasons it has become popular among New Zealand consumers who have a habit of comparing online prices before buying.

Richard Conway, managing director of Pure SEO, says that the manual process of clicking through sites is now made completely simple by this ‘carousel’ of images.

Google Shopping front page 

“What used to be a manual process of opening each site and checking for the correct product and lowest price will now take a fraction of the time,” says Conway.

“Most consumers don't search past the first page of search engine results but this ‘prime real estate’ is often dominated by those businesses with the largest marketing budgets - not necessarily the lowest prices,” he says.

Conway says recent research into New Zealand shopping habits found that more than half (53 percent) of shoppers compared products and pricing online before purchasing.

The introduction of Google Shopping has benefited New Zealand retailers who can now advertise based more on what they can afford rather than flat rates leveling the playing field between dominant larger companies.

New Zealand Company featured before Australian brand

“The introduction of new technology like Google Shopping will help improve the online shopping experience for Kiwi consumers and we expect it to open up new markets for Kiwi retailers almost overnight,” Says Conway.

Conway said that Google Shopping will not replace the traditional text adverts and will help anyone with an e-commerce presence in their ability to compete including bricks and mortar with a smaller ecommerce presence.

Pure SEO is an example of a way businesses can advertise through Google Shopping. The online site has had massive success with businesses choosing a company that works through commission rather than a flatfee.

On Facebook, a small business can be expected to pay $150-$600 per month for advertising space. Whereas going through sites like Pure SEO can ensure that the retailer pays only how much they need to effectively promote their items.

A Searched Item and Related Sponsored Ad 

Through Pure SEO what retailers pay depends on the popularity of the product being featured. They can bid as low as one dollar but that will reflect where they fall on the product list, those who pay the most obviously get placed high on the list.

The advancement of this new product advertising is key for businesses to get an online presence without spending more than they can afford.

“Because of this, we expect to see to see businesses incorporating the new technology rather than replacing an existing one,” says Conway.

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Retail start-ups you should know: SeekStock

  • News
  • March 29, 2017
  • Sarah Dunn
Retail start-ups you should know: SeekStock

When it comes to shopping, young people have expectations that retailers are struggling to understand, let alone fulfill. Technology is a big part of that, and mobile, in particular, is where it’s at. We spoke to the Millennial founders of two Kiwi start-ups which are set to make an impact on the retail industry during 2017. First up: SeekStock.

Read more
 
 
 
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Tributes after tragic passing of Farmers chief executive Rod McDermott

  • Who's Where
  • March 28, 2017
  • Sarah Dunn
Tributes after tragic passing of Farmers chief executive Rod McDermott

The man who guided Farmers through its 100th anniversary, the launch of its phenomenally successful club card network and its new Auckland flagship, among other seismic changes, has been tragically killed in a car accident. Rod McDermott spent 25 years with Farmers and a decade as its CEO before stepping down at the end of 2016.

Read more
 
 
 
 
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