Close
 

Breast is best: The Warehouse promotes breastfeeding instore

  • News
  • March 16, 2017
  • Courtney Devereux
Breast is best: The Warehouse promotes breastfeeding instore

The Warehouse group are being applauded by the New Zealand Breastfeeding Alliance (NZBA) after customers are being welcomed to breastfeed anywhere in the store.  

With conformation displayed on large posters about the store the promotion has kicked off nationwide and has been hailed by NZBA as a step forward in promoting breastfeeding in public.

While The Warehouse has continuously supported breastfeeding mums the campaign acts as a reminder to mothers that they are welcome to do so anywhere in the store.

The signs placed around the store. Photo Credit: Warehouse Official Facebook

Debra Fenton, chair of NZBA, says that the initiative goes well with the Human Rights Act that sates women have the right to breastfeed in public.

The act says that breastfeeding discrimination is not legal and that women are allowed to breastfeed in public and during employment hours.

“This is a big step towards normalising breastfeeding in New Zealand, and we applaud The Warehouse for supporting nursing mothers and treating them with respect,” says Fenton.

“We hope other businesses and organisations follow suit.”

Shane Cornelius, general manager of The Warehouse operations has acknowledged that the posters are put around a store as a reminder to mothers.

"We’ve only had posters in stores for a few months but at the end of the day we just wanted to remind mums that they are free to breastfeed in our stores and they can ask a team member if they’d like to use a fitting room”.

Although businesses who promote freedom to feed in stores are growing there is still a sigma around mothers breastfeeding in public

The latest occurrence in happened in Tauranga after a mother was told by a stranger in a supermarket store to breastfeed in her car.

Another occurrence In 2014 saw mother-of-three, Anjula Manga, approached by a cleaner at Hamilton's Te Awa at The Base and told she could not breastfeed her 6-week-old daughter in the foodcourt. The managers of the mall later apologised to her and said it was an error of judgment.

"I think it is so sad that people take time out of the day to make somebody feel that low about nurturing their child. I just don't understand what drives a person to have such strong feelings about public breastfeeding," she said.

The Warehouse Group’s signs are a way to communicate with mothers that feeding their child in public is something the group supports.

Signs can be a way of sending a clear message making mothers feel at ease while also setting the tone for other customers.

In the UK a local café, Brasserie Blanc, went viral after offering breastfeeding mothers a free cup of tea and a ‘pit-stop’.

Cafe sign. Photo Credit: Brasserie Blanc Official Facebook. 

“While there is growing awareness and acceptance in New Zealand, as demonstrated by The Warehouse, we still have a long way to go before breastfeeding becomes the cultural norm,” Says Fenton.

Stuff.co.nz has an entire parenting sector that can keep you up to date with the latest breastfeeding news.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Sneak a peek inside the February/March issue of NZ Retail magazine

  • News
  • February 23, 2018
  • The Register team
Sneak a peek inside the February/March issue of NZ Retail magazine

The latest issue of The Register's print magazine, NZ Retail, is winging its way to subscribers right now. This time, we focus on how poor waste minimisation is sending retailers slip-sliding away from consumers' good books; how to make Amazon work for you; new developments to watch across New Zealand; and retail's top five fastest-growing categories.

Read more
 
 
 
 

Bambi Boutique: The launch that influence built

  • News
  • February 22, 2018
Bambi Boutique: The launch that influence built

Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

Read more
 
topics
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
Technology

Looking at retail inside and out: Simon Pound talks Vend, ventures and diversification

Simon Pound worked with retail tech company Vend for more than four years before shifting to become a partner at ventures start-up Previously Unavailable in ...

 
 
 

GoodFor opens a second store in Parnell

  • News
  • February 21, 2018
  • Courtney Devereux
GoodFor opens a second store in Parnell

Popular bulk food retailer GoodFor, has branched out and taken its success out in east Auckland as it opens a new store and distribution centre in Parnell. The move comes less than a year after its launch.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}