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Australian underwear brand sets its eye on New Zealand

  • News
  • March 20, 2017
  • The Register team
Australian underwear brand sets its eye on New Zealand

Bringing the term ‘downunder’ new meaning Australian fashion label brand Mojo Downunder sets its aim towards New Zealand’s markets. 

Adam Rakowski, the creator of Mojo Downunder, has launched a rebrand of his 13-year-old company in an effort to sell 100,000 units within the next 12 months generating over AU$3 million.

The rebrand has set Rakowski back a cool AU$500,000 which accounts for staff, resources and innovative technology coming into the designs.

Rakowski and his team are planning to extend into new markets to grow the brand and reach a new target audience with the expansion coming in for New Zealand.

“With the help and mentorship of those in the industry, I was able to break through and build a great company with a key focus on quality, style, and comfort. My ambition for 2017 is to continue to keep up with the class, style, and quality for the modern active man,” says Rakowski.

Rakowski, a plumber by trade, created the brand after becoming fed up with uncomfortable underwear at work. The Mojo Downunder site stocks shirts, boardshorts, and socks among other accessories. 

The company is currently shipping to the New Zealand market and Rakowski says that New Zealand currently ranks third behind Australia and the USA for sales.

“Expansion of our wholesale reach is in progress we see a good fit with Farmers or Smith and Caughey plus some independent retailers in the high-street areas of New Zealand.”

The international trade team has a long and successful track record with helping Australian businesses gain financial success in the overseas markets. The transition into the world’s most profitable market will be overseen by George Ng as Mojo’s Asia Regional Manager.

The company currently ships to New Zealand but is looking forward to introducing its brands to the brick and mortar of high street areas.

To help grow the business further, Rakowski has Brett Robbins as General Manager to the Mojo team. Robbins, the former Chief Financial Officer of Australian fashion and street wear label Ksubi.

The brand will be a welcome addition to the growing retail sector of men’s fashion.

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An online French pharmacy launches in New Zealand

  • News
  • December 7, 2017
  • Sarah Dunn
An online French pharmacy launches in New Zealand

Every skincare devotee has a particular trend they favour over all others. Current favourites include multi-step Korean regimes; the all-natural approach popularised in New Zealand by brands like Trilogy and Antipodes; and the French pharmacy trend, where inexpensive but highly-prized products offered at French pharmacies are sought out by overseas shoppers. Tracking down these items online from New Zealand has been challenging until now, when an ecommerce venture called Ines has rounded up the best of them.

Read more
 
 

Barkers support Movember: It’s more than just a Mo

  • News
  • December 7, 2017
  • Findlay Buchanan
Barkers support Movember: It’s more than just a Mo

Movember is over and the bristly moustaches seen on upper lips nationwide have long disappeared down the sink. However, Barkers has now harnessed its Christmas shopping rush for good as it teams up with the Movember Foundation for a second crack at fundraising for men’s health.

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Chemist Warehouse confirms aggressive growth plan for New Zealand

  • News
  • December 7, 2017
  • Sarah Dunn
Chemist Warehouse confirms aggressive growth plan for New Zealand

Australia’s largest pharmacy chain entered New Zealand in November when it soft-launched its first outlet at a former PK Furniture site in Auckland’s St Lukes. The discount-driven retailer offers a very different experience to that of its New Zealand competitors. What are its plans for New Zealand? We found out.

Read more
 
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Editor's view: The vital importance of glitter

  • Opinion
  • December 7, 2017
  • Sarah Dunn
Editor's view: The vital importance of glitter

Glittery celebrations like New Zealand Fashion Week aren't just fluff and fun argues NZ Retail and The Register editor Sarah Dunn. They're a vital opportunity to capture shoppers' sustained attention and articulate your brand.

Read more
 
 
 
 
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