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Australian underwear brand sets its eye on New Zealand

  • News
  • March 20, 2017
  • The Register team
Australian underwear brand sets its eye on New Zealand

Bringing the term ‘downunder’ new meaning Australian fashion label brand Mojo Downunder sets its aim towards New Zealand’s markets. 

Adam Rakowski, the creator of Mojo Downunder, has launched a rebrand of his 13-year-old company in an effort to sell 100,000 units within the next 12 months generating over AU$3 million.

The rebrand has set Rakowski back a cool AU$500,000 which accounts for staff, resources and innovative technology coming into the designs.

Rakowski and his team are planning to extend into new markets to grow the brand and reach a new target audience with the expansion coming in for New Zealand.

“With the help and mentorship of those in the industry, I was able to break through and build a great company with a key focus on quality, style, and comfort. My ambition for 2017 is to continue to keep up with the class, style, and quality for the modern active man,” says Rakowski.

Rakowski, a plumber by trade, created the brand after becoming fed up with uncomfortable underwear at work. The Mojo Downunder site stocks shirts, boardshorts, and socks among other accessories. 

The company is currently shipping to the New Zealand market and Rakowski says that New Zealand currently ranks third behind Australia and the USA for sales.

“Expansion of our wholesale reach is in progress we see a good fit with Farmers or Smith and Caughey plus some independent retailers in the high-street areas of New Zealand.”

The international trade team has a long and successful track record with helping Australian businesses gain financial success in the overseas markets. The transition into the world’s most profitable market will be overseen by George Ng as Mojo’s Asia Regional Manager.

The company currently ships to New Zealand but is looking forward to introducing its brands to the brick and mortar of high street areas.

To help grow the business further, Rakowski has Brett Robbins as General Manager to the Mojo team. Robbins, the former Chief Financial Officer of Australian fashion and street wear label Ksubi.

The brand will be a welcome addition to the growing retail sector of men’s fashion.

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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