Australian underwear brand sets its eye on New Zealand

  • News
  • March 20, 2017
  • The Register team
Australian underwear brand sets its eye on New Zealand

Bringing the term ‘downunder’ new meaning Australian fashion label brand Mojo Downunder sets its aim towards New Zealand’s markets. 

Adam Rakowski, the creator of Mojo Downunder, has launched a rebrand of his 13-year-old company in an effort to sell 100,000 units within the next 12 months generating over AU$3 million.

The rebrand has set Rakowski back a cool AU$500,000 which accounts for staff, resources and innovative technology coming into the designs.

Rakowski and his team are planning to extend into new markets to grow the brand and reach a new target audience with the expansion coming in for New Zealand.

“With the help and mentorship of those in the industry, I was able to break through and build a great company with a key focus on quality, style, and comfort. My ambition for 2017 is to continue to keep up with the class, style, and quality for the modern active man,” says Rakowski.

Rakowski, a plumber by trade, created the brand after becoming fed up with uncomfortable underwear at work. The Mojo Downunder site stocks shirts, boardshorts, and socks among other accessories. 

The company is currently shipping to the New Zealand market and Rakowski says that New Zealand currently ranks third behind Australia and the USA for sales.

“Expansion of our wholesale reach is in progress we see a good fit with Farmers or Smith and Caughey plus some independent retailers in the high-street areas of New Zealand.”

The international trade team has a long and successful track record with helping Australian businesses gain financial success in the overseas markets. The transition into the world’s most profitable market will be overseen by George Ng as Mojo’s Asia Regional Manager.

The company currently ships to New Zealand but is looking forward to introducing its brands to the brick and mortar of high street areas.

To help grow the business further, Rakowski has Brett Robbins as General Manager to the Mojo team. Robbins, the former Chief Financial Officer of Australian fashion and street wear label Ksubi.

The brand will be a welcome addition to the growing retail sector of men’s fashion.

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  • Sarah Dunn
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