Close
 

The taste of temporary: New Zealand Natural rolls out new pop-up store, Melt

  • Experiential
  • February 17, 2017
  • Jihee Jun
The taste of temporary: New Zealand Natural rolls out new pop-up store, Melt

Pop-up stores are all the rage lately. With everything from vintage throwback milk bars to Springfree Trampolines, brands are making the most of the modern consumer's love for temporary exhibitionism and perfectly curated Instagram-able moments by catering to those desires in their most creative and innovative ways. 

Now, New Zealand Natural's jumped on the experiential bandwagon with its new pop-up store, Melt, on Auckland's Quay Street.

Using New Zealand Natural ice cream, Melt offers a twist on well-known dishes such as made-to-order dessert burgers, customised French macarons and a menu of rotating weekly specials—which has included ice cream tacos and eclairs so far—for customers to try out. 

Ice cream pop-ups, of course, are nothing new. Back in 2010, Kapiti Ice Cream opened three temporary exhibitions around Auckland to showcase the best of New Zealand design and dish out a few of its creamy 'pop-upsicles' along the way.

Developed by Work Communications, the pop-up store is adorned with hand-drawn designs by Auckland-based illustrator Andrew J. Steel.

Steel, who was part of former Taranaki street art collective BMD, drew the designs in-store, allowing customers to watch the artist at work as he brought his creations to life. 

Monica Anderson, integrated producer at Work Communications says: "It’s been a fantastic project to be a part of, from commissioning local artist Andrew J. Steel to help bring the project to life, right through to sourcing cool furniture. Best of all sampling the delicious ice-cream burgers."

As The Register reported yesterday, it's emerged that New Zealand Natural's owner Emerald Foods is launching into China

As one of New Zealand's biggest franchise exporters, Emerald Foods has over 300 franchised stores in 17 countries including China, the UK, the USA and India, making it truly a global brand.

Along with New Zealand Natural, it owns and licenses a number of other ice cream brands including Movenpick, Killinchy Gold and Zilch.

This story originally appeared on stoppress.co.nz

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

  • News
  • May 25, 2018
  • Elly Strang
Bonnie Brown’s Blooming ‘Brella: Winner of the Blunt + Idealog + Generator umbrella experiment

The grand winner of the Blunt + Idealog + Generator umbrella experiment has been announced – congratulations to Bonnie Brown of Studio Bon, who will see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.

Read more
 
 

Save money or save values?

  • Opinion
  • May 25, 2018
  • Courtney Devereux
Save money or save values?

As the next generation become top spenders, it is up to them to communicate their values to the market. Below you’ll find examples of local, ethical, mindful and sustainable retailers to support, well also upgrading your wardrobe.

Read more
 
 

#Trending: Shop to showroom

  • News
  • May 25, 2018
  • Sarah Pollok
#Trending: Shop to showroom

Stores are starting to display only sample products are on the rise. Sarah Pollok looks into the new showroom experience hitting our retailers.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 

Debunking diversity myths surrounding hiring practises

  • Opinion
  • May 24, 2018
  • Rose Lu
Debunking diversity myths surrounding hiring practises

Flick Electric software engineer Rose Lu has often been the sole woman or sole non-white person in the room in her career, and recently assisted with Flick's hiring process for new engineers. Here, she shares some key learnings on how to hire for diversity – and how to get around the obstacles that often pop up.

Read more
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}