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The taste of temporary: New Zealand Natural rolls out new pop-up store, Melt

  • Experiential
  • February 17, 2017
  • Jihee Jun
The taste of temporary: New Zealand Natural rolls out new pop-up store, Melt

Pop-up stores are all the rage lately. With everything from vintage throwback milk bars to Springfree Trampolines, brands are making the most of the modern consumer's love for temporary exhibitionism and perfectly curated Instagram-able moments by catering to those desires in their most creative and innovative ways. 

Now, New Zealand Natural's jumped on the experiential bandwagon with its new pop-up store, Melt, on Auckland's Quay Street.

Using New Zealand Natural ice cream, Melt offers a twist on well-known dishes such as made-to-order dessert burgers, customised French macarons and a menu of rotating weekly specials—which has included ice cream tacos and eclairs so far—for customers to try out. 

Ice cream pop-ups, of course, are nothing new. Back in 2010, Kapiti Ice Cream opened three temporary exhibitions around Auckland to showcase the best of New Zealand design and dish out a few of its creamy 'pop-upsicles' along the way.

Developed by Work Communications, the pop-up store is adorned with hand-drawn designs by Auckland-based illustrator Andrew J. Steel.

Steel, who was part of former Taranaki street art collective BMD, drew the designs in-store, allowing customers to watch the artist at work as he brought his creations to life. 

Monica Anderson, integrated producer at Work Communications says: "It’s been a fantastic project to be a part of, from commissioning local artist Andrew J. Steel to help bring the project to life, right through to sourcing cool furniture. Best of all sampling the delicious ice-cream burgers."

As The Register reported yesterday, it's emerged that New Zealand Natural's owner Emerald Foods is launching into China

As one of New Zealand's biggest franchise exporters, Emerald Foods has over 300 franchised stores in 17 countries including China, the UK, the USA and India, making it truly a global brand.

Along with New Zealand Natural, it owns and licenses a number of other ice cream brands including Movenpick, Killinchy Gold and Zilch.

This story originally appeared on stoppress.co.nz

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Kiwi retailers cash in on Singles’ Day

  • News
  • November 21, 2017
  • Sarah Dunn
Kiwi retailers cash in on Singles’ Day

The Chinese holiday Singles’ Day, popularised by Alibaba as the ’11.11 Global Shopping Festival’, is now the biggest sale event in the world. Alibaba reports that US$25.3 billion of gross merchandise volume was settled during the 24 hours of Singles’ Day this year. Not all of that went to Chinese retailers, however – a handful of Kiwis made the most of the opportunity.

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Updated: Noel Leeming launches a dedicated after-purchase services division

  • Technology
  • November 20, 2017
  • Sarah Dunn
Updated: Noel Leeming launches a dedicated after-purchase services division

The Warehouse Group’s electronics retailer Noel Leeming has been looking at expanding its focus on services this year. Now, it’s launched a dedicated after-purchase services division: MyTechSolution. The change also means that customers will be charged for access to Noel Leeming's helpdesk if the request goes beyond a "quick fix".

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Cameras aren’t just for security anymore

  • In Association with Axis Communications / Sektor
  • November 20, 2017
Cameras aren’t just for security anymore

In-store video cameras revolutionised loss prevention when they first became available to retailers, but as camera technology continues to evolve, they can now provide a plethora of data that supports better business decisions.

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Sale squared: Onceit talks deep discounts and sale events

  • News
  • November 20, 2017
  • Sarah Dunn
Sale squared: Onceit talks deep discounts and sale events

Kiwi high-end clearance ecommerce store Onceit works with more than 400 suppliers from New Zealand’s fashion, beauty and homewares industries to offload excess stock without brand damage. We had a chat with executive director Jay Goodey ahead of its once-yearly sale of sales.

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