The Register's top ten most read stories from 2016

  • News
  • December 19, 2016
  • The Register team
The Register's top ten most read stories from 2016

10. New Zealand's beauty industry booms as Sephora and Mecca Maxima move in

The beauty industry was more profitable than ever in 2016, and New Zealand consumers finally got to reap some benefits from it. Sephora launched an online store offering and Mecca Maxima opened a store in Christchurch's CBD, satisfying the calls of makeup lovers around the nation. We predict this trend will continue to blossom into 2017 -  could a Sephora bricks and store on the cards, perhaps?

9. Watch out, Ponsonby: Takapuna's retail and hospitality scene takes shape

North Shore's Takapuna experienced a revival this year that saw it shaping up to be a competitor with the likes of Ponsonby Rd. The arrival of Kombi Coffee, Burger Burger and Fish Fish to the brand-new outdoor dining lane, Fortieth and Hurstmere, saw the suburb's popularity boom, while new shop additions like Superette are drawing in shoppers and reinvigorating the once-tired suburb. 

8. Australian homewares retailer Adairs launches in New Zealand

​Adairs opened its first ever international store in Auckland earlier this year, putting it in direct competition with Briscoes, Farmers, Kmart and The Warehouse. The store was a big deal for the homeware brand as it's Adairs first physical store outside Australia. The chain has more than 140 stores across the ditch. 

7. Victoria's Secret opens its first New Zealand store

We may have dubbed 2015 the year of the international giants, but 2016 was just as busy for arrivals. Following in the footsteps of Topshop, H&M and Zara, Victoria's Secret quietly opened its first ever store here in Auckland Airport's international departures terminal. Unlike its massive overseas stores, its product range is more refined, offering just fragrances, accessories and cosmetics. 

6. Frucor’s new ‘Quicksilver’ tie-in drink resembles mercury

Frucor's limited edition drink it put out earlier this year caught the attention of many, mostly due to its opaque, grey-coloured, sparkling texture that moves inside the bottle when it’s shaken. The dangerous-looking (but completely safe) drink resembling liquid mercury went on sale to promote the release of the X-Men Apocalypse movie. 

5. New Zealand's endless summer hurts retail sales

Retailers’ bottom dollars are often affected by changes in seasonal weather patterns, and this year's lingering summer weather put a dent in retailers' sales. According to the National Institute of Water and Atmospheric Research, New Zealand experienced the sixth-warmest April on record in 2016, which may have explained why a lot of apparel retailers didn't put out their greatest performances this year. 

4. Topshop and Topman Wellington announce opening date

While Topshop's Queen St arrival was talk of the industry in 2015, the British retailer's arrival in Wellington the following year also stirred up a lot of excitement. It opened its stores in the capital in early November. Though there wasn't quite as much fanfare surrounding the opening as its first New Zealand store, it still drew crowds. It also showed that international retail brands aren't just limiting themselves to Auckland anymore - they're making their way down the country.

3. RIP Wild Pair - sorry we killed you off

The swift closure of Wild Pair came as a shock to consumers that had become familiar with its bright-green branding at malls around the country. In a tribute to a brand that felt like an old friend, deputy editor Elly Strang explained the disconnect between the younger generation's love of online shopping and their understanding of the consequences, such as local retailers folding. 

2. How influencer marketing helped an Auckland Millennial build a multi-million-dollar company

Everyone loves a good Kiwi success story, and the tale behind 23-year-old Auckland-based entrepreneur Iyia Liu's businesses, Waist Trainer New Zealand Australia and Luxe Fitness was a hit on social media. Liu shared tricks of the trade of social media influencer marketing, including the back story behind how she managed to get Kardashian clan member Kylie Jenner to do a post wearing one of her waist trainers. 

1. New Zealand's ethical fashion companies revealed - who passed the test?

Ethical fashion has been an issue at the forefront of consumers' minds ever since the devastating Rana Plaza building collapse in 2011, which killed 1136 garment workers. Considering the amount of interest around this topic, it came as no surprise that this story was the most read story of the year, with over 57,000 people interested in seeing how Kiwi brands were graded on their supply chain practices. What was particularly heartwarming to see was Glassons' improved performance from the 2015 survey, going from an F to a C+ grade. Departing CEO Graeme Popplewell told The Register that the brand had been putting in a lot of effort to improve its practices. He noted that there is still work to be done, but the retailer had both long-term and short-term goals that it was working on.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Wondermins designer vitamins launch in New Zealand

  • News
  • April 19, 2018
  • Sarah Dunn
Wondermins designer vitamins launch in New Zealand

In the US, branded vitamins taking their visual language from the beauty world are a trendy new product category that retailers are racing to invest in. A New Zealand company has launched its own AI-enabled answer to the trend: Wondermins.

Read more

The April/May issue of NZ Retail magazine is headed to subscribers

  • News
  • April 19, 2018
  • The Register team
The April/May issue of NZ Retail magazine is headed to subscribers

Our newest edition of The Register’s print magazine, NZ Retail, is on its way to a letterbox near you. In it, we explore the highly specialised world of airport retail; explain how retailers can roll with upcoming changes to employment law; take you to not one but two US trade fairs with the International Home + Housewares Show and Shoptalk; trace the ecosystem behind stock units; and take a totally mature and non-salacious look at the hard growth behind adult toy retail.

Read more
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Vote now for The Retail Hotlist

In this challenging retail environment, we think it’s time to celebrate the creativity and inspiration that drives New Zealand’s hottest retailers. With the help of ...


The key of the evolving brand

  • Opinion
  • April 17, 2018
  • Regan Savage
The key of the evolving brand

Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit