Australian homewares retailer Adairs launches in New Zealand

  • News
  • August 3, 2016
  • Sarah Dunn
Australian homewares retailer Adairs launches in New Zealand

The store represents Adairs’ first physical store outside Australia - the chain has more than 140 stores across the Tasman.

Its offering is similar to existing Kiwi homewares stores such as Briscoes and Freedom Furniture, with fashion-forward bed linen, towels, cushions, homewares, furniture and related products. There’s also a childrens’ section, Adairs Kids.

In a press release sent out by Adairs, it said New Zealand’s booming property market and the popularity of home renovation shows like Grand Designs and The Block have seen Kiwis increasing their spend on aspirational homewares.

Adairs chief executive David MacLean says the company is delighted to enter New Zealand.

“Kiwis are avid home decorators, so it made sense to expand Adairs into New Zealand and offer more choices,” says MacLean. “Product differentiation and making sure our collections are on-trend is important to us and Kiwis can expect new product drops every fortnight.”

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Mark Powell joins the Stihl Shop board of directors

  • Who's Where
  • August 18, 2017
  • Sarah Dunn
Mark Powell joins the Stihl Shop board of directors

Former The Warehouse Group chief executive Mark Powell has joined the Stihl Shop retail network’s board of directors. He is now an independent member on Stihl Shop’s advisory board. Stihl Shops are stockists of Stihl products such as chainsaws, lawn mowers and other power tools.

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Introducing Nordik: The handbags made from Salmon leather

  • News
  • August 18, 2017
  • Courtney Devereux
Introducing Nordik: The handbags made from Salmon leather

Salmon leather is not a material that first comes to mind when you think of luxurious Italian made handbags. But designer Lilja Viggosdottir has released her first collection of salmon leather bags, Nordik, showcasing its undeniable style, durability and function.

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Nielsen: Kiwis prefer optimism and local brands

  • News
  • August 17, 2017
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Marketing teams are constantly striving to engage with their audience through brand reputation, but according to Nielsen, Kiwis are more relaxed and optimistic than our peers, so how should that factor into how you project your brand?

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Tell us what you want from the 2017 general election

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