Victoria’s Secret opens first New Zealand store

  • News
  • September 15, 2015
  • The Register team
Victoria’s Secret opens first New Zealand store
A Victoria's Secret store in Hong Kong.

The shop is on the airside of the international terminal, joining other stores such as Ruby Boutique and Walker and Hall.

Unlike its stores overseas that can rival department stores in size, it will have a smaller offering of fragrances, accessories and cosmetics.

Auckland Airport general manager of retail and commercial Richard Barker says the airport is thrilled about Victoria’s Secret’s arrival.

 “This is another great example of our commitment to provide travellers with the very best of New Zealand and the world,” Barker says.

“Victoria’s Secret is a well-known international retail brand and we are delighted they have decided to join our stable of retailers. We know that New Zealanders were eagerly awaiting their arrival."

The lingerie retailer follows an influx of brands entering the New Zealand market for the first time this year, including Topshop, Seed Heritage and French Connection.

Victoria’s Secret’s full offering includes sportswear, lingerie, swimwear, makeup, fragrances and accessories. 

Its first store opened in 1977 in California.

Founder Roy Raymond realized there was a gap in the market after he went to buy lingerie for his wife at the mall but couldn’t find a high-end store that catered to both men and women.

The brand has become best known for its lavish fashion shows, which cost around US$15 million to put on.

In 2013, its sales worldwide were US$6.6 billion. In 2014, Business Insider reported the company was worth around US$1.9 billion.

It has more than 100 shops in the US alone and controls 35 percent of the country’s lingerie market.

 

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