Victoria’s Secret opens first New Zealand store

  • News
  • September 15, 2015
  • The Register team
Victoria’s Secret opens first New Zealand store
A Victoria's Secret store in Hong Kong.

The shop is on the airside of the international terminal, joining other stores such as Ruby Boutique and Walker and Hall.

Unlike its stores overseas that can rival department stores in size, it will have a smaller offering of fragrances, accessories and cosmetics.

Auckland Airport general manager of retail and commercial Richard Barker says the airport is thrilled about Victoria’s Secret’s arrival.

 “This is another great example of our commitment to provide travellers with the very best of New Zealand and the world,” Barker says.

“Victoria’s Secret is a well-known international retail brand and we are delighted they have decided to join our stable of retailers. We know that New Zealanders were eagerly awaiting their arrival."

The lingerie retailer follows an influx of brands entering the New Zealand market for the first time this year, including Topshop, Seed Heritage and French Connection.

Victoria’s Secret’s full offering includes sportswear, lingerie, swimwear, makeup, fragrances and accessories. 

Its first store opened in 1977 in California.

Founder Roy Raymond realized there was a gap in the market after he went to buy lingerie for his wife at the mall but couldn’t find a high-end store that catered to both men and women.

The brand has become best known for its lavish fashion shows, which cost around US$15 million to put on.

In 2013, its sales worldwide were US$6.6 billion. In 2014, Business Insider reported the company was worth around US$1.9 billion.

It has more than 100 shops in the US alone and controls 35 percent of the country’s lingerie market.

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 
 
 

Employment law: What's fair vs what's fact

  • News
  • May 22, 2017
  • Courtney Devereux
Employment law: What's fair vs what's fact

Employees are having their pay checks docked following a significant rise in shoplifting. But what are the rules and regulations surrounding breaches of employment law in New Zealand?

Read more
 
topics
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
How to open a store
Sarah Dunn considers what it would take to ...
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}