NZ Retail’s former editor Trudy Cliff passed away during September 2017.
Something has changed recently that has sent shockwaves through the marketing world. This is, put simply, that the current influencers brands are able to work with are infinitely more humanised, approachable and accessible than ever before.
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Kiwi menswear retailer Barkers has taken a cue from overseas retailers like Bonobos and opened a physical ‘guide shop’ location where shoppers can experience their products before ordering online. The outlet, Good Company, also offers food and beverage opportunities, plus grooming.