Fast and vast: Reaching shoppers through television advertising
New Zealanders may be super tech-savvy, multi-screen watchers but, at the end of the day, more Kiwis sit down and watch free-to-air television than any ...
Showing the way with in-store signage
At first glance, the humble in-store sign might not seem important in the great big marketing scheme. Yet this couldn’t be further from the truth.
The franchise guide
New Zealand is the world's most franchised country per capita. We took a look at the retailers driving this.
A shopping city: Kiwi Property on the success of Sylvia Park
The launch of H&M and Zara at Kiwi Property’s Sylvia Park shopping centre were two of the most-anticipated retail events of 2016. We asked Kiwi ...
Giapo Grazioli: The imagination machine
A theatrical Italian who sells overpriced ice cream from one store in central Auckland may not seem like the most obvious choice for an innovator. ...
Big shake, bigger loss: How Kaikoura retailers are coping
Small towns and big earthquakes don’t mix. The November 4th magnitude 7.8 quake devastated Kaikoura and surrounding areas on the South Island’s East Coast. As ...
How to cope with Christmas
‘Tis the season to be jolly, but the merriest time of the year for most can be an incredibly stressful time for retailers.
The enduring power of the letterbox
There’s more to mailers than meets the eye. Savvy retailers are still using this unsexy medium very effectively.
Supercharge your store with design
As consumers turn to the internet for more and more of their needs, design has become more important in physical spaces.
Empire state of mind
A Christchurch fast-casual franchise, New York Deli, has learnt the importance of attention to detail from hospitality fit-outs.
Behind the visage
In a bustling world of bricks-and-mortar stores, some retailers stand out from the crowd. Leigh Stockton looks at recent New Zealand store openings that have ...
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