Aston Martin opens a new Auckland showroom

  • Design
  • September 14, 2017
  • Benjamin Mack
Aston Martin opens a new Auckland showroom

Aston Martin has officially unveiled its brand-new state-of-the-art Auckland showroom. And 007’s favourite car brand’s digs are enough to impress even the most suave secret agent, thanks to Warren and Mahoney.

Opened in August, the new Aston Martin showroom on Great North Road in Auckland is located inside the new nine-level, 5,900 square-metre Giltrap Group headquarters. The multi-million dollar showroom on Great North Road displays the entire Aston Martin range over two floors, along with a collection of pre-owned Aston Martin vehicles.


The new facility is the first building of its type to target a 5-star Greenstar Design rating, and is – surprise, surprise – incredibly fancy. But the real kicker is this: inside is a world-first ramp which prevents vehicles from “bottoming out” and hitting the floor when they drive on it. That’s probably a good thing, since even the slightest scratch on an Aston Martin can cost thousands of dollars to repair (after all, the cars are usually worth in the hundreds of thousands). Warren and Mahoney achieved this by making the ramp both convex and concave, with its shape more reminiscent of a wave than a ramp. It’s a pretty sweet effect – from certain angles, you can’t even tell it’s a ramp.

Even Patrik Nilsson – president of Aston Martin, Asia Pacific, and a person used to eye-popping sights – is pretty impressed. “The space is truly state-of-the-art, setting a new benchmark for our Aston Martin dealerships around the world,” he says. “The new facility reflects the accelerating interest we’re seeing locally in this market, with Aston Martin Auckland boasting one of the strongest market shares in the world.”

Still, when most of us think of Aston Martin, we think of James Bond. And, yes: the showroom has a multimillion-dollar collection of vehicles that even Q would have a hard time cobbling together.

Debuted to VIP clients at an exclusive soiree, the unveiling event also celebrated the arrival of the first Aston Martin V8 Vantage S Red Bull Racing Special Edition delivered to Aotearoa, marking its official availability locally. Guests were treated to a showcase of classic automotive greats, with a collection exceeding $12 million, including an Aston Martin Vulcan, One-77, Vanquish Zagato and DB5.

The V8 Vantage Red Bull Racing Special Edition was created by the marque’s in-house personalisation service (Q by Aston Martin). Celebrating the two brands’ unique “innovation partnership,” the special edition model is strongly influenced by Red Bull Racing drivers Daniel Ricciardo and Max Verstappen, with their signatures adorning both sill and inspection plaques.

Available with Aston Martin’s V8 naturally aspirated power units, and also available in a V12 variant, both Vantage Red Bull Racing Special Editions are equipped with a range of distinguishing features, like a race-inspired carbon fibre splitter, diffuser, grille and side strakes. Red infills on the carbon fibre grille and yellow calipers complete the iconic colour scheme.

Greg Brinck, general manager of Aston Martin Auckland, says they are “already experiencing solid interest” in the vehicles. That’s saying something, considering the V8 Vantage S Red Bull Racing Special Edition starts at $199,000 drive-away, with the V12 Vantage S Red Bull Racing Special Edition Sportshift priced from $320,000 plus on-road costs.

Those aren’t the only marvellous motor vehicles on hand, either. The track-only Aston Martin Vulcan is the only supercar of its kind in the Southern Hemisphere, and is also in the new showroom. Built in a strictly limited run of just 24 cars and delivered to customers throughout 2016, the 820BHP Aston Martin Vulcan was conceived and engineered to deliver the excitement and exceed the performance of Aston Martin’s Le Mans-winning race cars.

There’s also the One-77, a sports car developed in 2008 and 2009 with the goal of eclipsing any previous Aston Martin road car. The Aston Martin One-77 was the most exclusive Aston Martin of the 'Gaydon era’, limited to 77 unique examples. 

And then there’s James Bond’s car itself. Often billed as the “most famous car in the world”, James Bond’s gadget laden Silver Birch DB5, featured in the film Goldfinger, was first released in 1963. Yip – it’s on display too.

Michael Giltrap, joint managing director of Aston Martin Auckland, sums things up nicely. “New Zealand and the Giltrap Group have a special relationship with Aston Martin, so it is fantastic to see these stunning cars in a location to match.”

This story originally appeared on Idealog.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Are you a digital litterbug?

  • Opinion
  • March 22, 2018
  • Michael Goldthorpe
Are you a digital litterbug?

f a tree falls in a forest and there’s no one there to hear it, did it really make a sound? Pretty much everyone has an opinion on that. It’s the pub chat version of Schrodinger’s cat. But since no one was in the forest, nobody knows the answer. And ultimately, it doesn’t matter. At least not until you ask the same question of digital marketing.

Read more

In the belly of the beast: Dr Rosie Bosworth on the pain, pleasure and promise on display at the world’s largest natural foods trade show

  • News
  • March 22, 2018
  • Rosie Bosworth
In the belly of the beast: Dr Rosie Bosworth on the pain, pleasure and promise on display at the world’s largest natural foods trade show

Dr Rosie Bosworth recently attended the world’s largest natural food and products tradeshow in California. What she found was a mixed bag: ‘Natural’ companies peddling healthy snake oil products, as well as promising plant-based protein start-ups that gave her hope for the future. Here, she reports back on the highs and lows of the show.

Read more
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

A loveable rogue by any name: Rogue Society rebrands to to Scapegrace

  • News
  • March 22, 2018
  • Sarah Pollok
A loveable rogue by any name: Rogue Society rebrands to to Scapegrace

A new campaign by Rogue Society Gin declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit