Close
 

#Trending: Aesthetic food

  • Design
  • July 13, 2017
  • Courtney Devereux
#Trending: Aesthetic food

From food that’s just dye-ing to be different to snacks on acid, the latest craze of aesthetically-driven rainbow food is a head-scratcher. 
 

Many food retailers have hopped on the rainbow bandwagon. From bagels and coffee to grilled cheese and even sushi it seems that no meal is safe from being dressed up as rainbow ‘unicorn poo’.

This raises one very important question: why?

Early last year, the world was introduced to a small bagel shop in Brooklyn, appropriately titled ‘The Bagel Store’, which intrigued the internet with a rainbow bagel. It was brightly coloured, filled with cream cheese and more photogenic than I could ever hope to be. #Baegoals, literally.

After this multicolored snack was shown to the public, all Instagram-worthy hell broke loose. People now wait in line for up to four hours at a time for these $8 rainbow bagels.

In what seemed like no time at all, the rainbow contagion had infected almost any food group you could think of. Like a zombie plague, no dish was safe.

The rainbow food trend isn’t entirely new. Mothers around the world have been using this trick to get kids to eat their mashed potatoes for years.

But now, we’re seeing a profusion of rainbow foods dyed to be ‘grammable’, from rice to ravioli. Customers’ obsession with sharing a colourful aesthetic on social media has taken centre stage.

Rainbow food is usually associated with sweetness. The best example would be Starbucks’ ‘Unicorn Frappe’: a rainbow-colored ice drink that contains no actual coffee or caffeine. So, what’s in it? Primarily, sugar. 

A grande unicorn frappe with whole milk and whipped cream, for optimum Instagram potential, contains a whopping 59 grams of sugar. Or about 20 cubes. The drink will set you back a cool $9, or it would have if it didn’t sell out completely in five days.

The unicorn frappuccino hashtag on Instagram has just under 180,000 tags.

Shortly after came rainbow waffles, milkshakes and unicorn cake jars. I blame Pinterest for the endless need to put everything in a mason jar.

When people say ‘eat the rainbow’ they’re talking about fruit and vegetables. Not an artificially-dyed flat white. Speculation suggests the reason we’re all so keen to eat these food types is the good feelings we get when we see rainbow and colour.

The fear of missing out that most Millennials get when they see their social media friends demolishing what can only be described as the unicorn version of a car crash is enough to inspire any four-hour line wait.

The rainbow food phase is sure to be a quick fad. Once the hype deflates, people will most likely go back to their old ways, but before that happens I would suggest stocking up on food colouring.

This story originally appeared in NZ Retail magazine issue 750 June / July 2017

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 
 
 

Better Burger engineers edible packaging

  • Design
  • April 23, 2018
  • Elly Strang
Better Burger engineers edible packaging

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is served up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.

Read more
 
topics
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Icebreaker steps into sharky waters for latest ad

  • News
  • April 20, 2018
  • StopPress Team
Icebreaker steps into sharky waters for latest ad

Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest 'Human Nature' campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.

Read more
 
 

Why minimum wage rises matter

  • Opinion
  • April 20, 2018
  • Rachel Helyer Donaldson
Why minimum wage rises matter

After writing a feature for NZ Retail magazine on recent and upcoming changes to employment law, freelance writer Rachel Helyer Donaldson was struck by the ideological distance between the retailers and retail staff she spoke with.

Read more
 

Online/offline: Where is the bottom line?

  • Opinion
  • April 20, 2018
  • John Long
Online/offline: Where is the bottom line?

Whether he is pitching a new store design concept to a retailer, or forecasting retail floor space demand in a council hearing, John Long reports his sense of a very dynamic, almost chaotic, future for retail is pervasive.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}