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What a Croc! Polarising plastic clog maker Crocs introduces new designer versions

  • Design
  • February 23, 2017
  • Courtney Devereux
What a Croc! Polarising plastic clog maker Crocs introduces new designer versions

Just when you thought you were free of the plastic horror that is the Croc, you can now buy it covered in fur or diamonds for around $350 as part of a collaboration with designer Christopher Kane.

As Emma Popping wrote in Idealog, the faster the rise, the faster the fall. And Crocs, which were hugely popular for a brief, embarrassing period after it launched in 2006, seem to fit that bill.

Despite becoming something of a running joke, the Croc company, a global disaster which was founded in 2002, is still worth a US$1.198 billion.

The plastic hoof shoe ‘Crocs’ has had its flagship store in Newmarket since 2006. And now Aucklanders can pimp their look with the Christopher Kane designs, which can now be purchased online and will be instore from mid-2017, a collaboration we never asked for or wanted.

The site boasts a healthy number of nine – that’s right, NINE – designs. Described as ‘easy to slip on’, ‘stone embellished’ and ‘perforated detail’, you’d think they were offering a refined piece of jewelry, not a plastic clog. Designs also include a nice marble pattern for those who don't think the fur or rock embellishments are quite enough on their own.

An original Croc

Crocs’ revenue fell six percent to US$324 million from US$345 million a year ago, below the consensus estimate of $348m. And net income came in at US$15.5 million, or 13 cents a share, slightly higher than US$13.4m a year earlier. The foam clog hit a high of US$75.21 in 2007.

The next financial report for the year ending in June 2017 will show if the collaboration with Kane has improved the performance of the struggling company.

 But the new, expensive Croc designs have already made a splash in the latest Fashion Week and, to the surprise of some who believe wearing a pair is a sure sign that you’ve given up on life, they’re almost completely sold out.

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Better Burger engineers edible packaging

  • Design
  • April 23, 2018
  • Elly Strang
Better Burger engineers edible packaging

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is served up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.

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Icebreaker steps into sharky waters for latest ad

  • News
  • April 20, 2018
  • StopPress Team
Icebreaker steps into sharky waters for latest ad

Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest 'Human Nature' campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.

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Why minimum wage rises matter

  • Opinion
  • April 20, 2018
  • Rachel Helyer Donaldson
Why minimum wage rises matter

After writing a feature for NZ Retail magazine on recent and upcoming changes to employment law, freelance writer Rachel Helyer Donaldson was struck by the ideological distance between the retailers and retail staff she spoke with.

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Online/offline: Where is the bottom line?

  • Opinion
  • April 20, 2018
  • John Long
Online/offline: Where is the bottom line?

Whether he is pitching a new store design concept to a retailer, or forecasting retail floor space demand in a council hearing, John Long reports his sense of a very dynamic, almost chaotic, future for retail is pervasive.

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