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Spitfire x Vans collaboration rekindles the flame

  • Checkout
  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’. 

The focus is on the shoes which are self-proclaimed as “the most reliable performance footwear for skateboarders around the world”, with a small look into a few clothing pieces. 

The blend of classic design and modern skateboarding technology, puts focus on performance.  Backed by Vans team riders’ John Cardiel and Daan Van Der Lin, the cleats come in the Ultra- range Pro, Slip-on Pro and Style 112 Pro versions.

These items within the collaboration come in suede, textile uppers and signature colourways coupling vans “Old Skool steez” with performance.

Vans and Spitfires distinctive motifs of swirl prints, flameheads and checkers are prevalent in every piece.

The Vans x Spitfire Pack is available in November from Vans Concept stores, Vans.com.au and select Vans Pro Skate wholesalers.

Vans headquarters continue to fire in the retail space as annual revenue climbed 6 percent to $2.3 billion in 2016. Surpassing North face, Vans are now the fastest and largest brand for parent VF Corporation.

VF Corporation has also recently purchased New Zealand brand, IceBreaker. Adding to its impressive list of owned brands.

Vans continue its state of polygamy after years of collaborating with multiple fashion and skateboarding giants; including COMME des GARÇONS, Supreme and WTAPS. Recently its Thrasher co-lab in May gathered plenty of hype amongst skate fanatics and its new marriage with Spitfire isn’t dissimilar.

The 51 year old company is yet to reach its midlife crisis and it’s a matter of who’s next in this mighty time of collaboration.

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Retailers handle the Valentines Day rush

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  • February 19, 2018
  • Courtney Devereux
Retailers handle the Valentines Day rush

Love was in the air this Valentine's as Neilsen analytics reported a large jump in Valentine's themes spending. We talked to retailers Hello and Cookie and Eden Flowers about the increase in business on the most loved-up day of the year.

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Retailers nailing gender specific items

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  • February 8, 2018
  • Courtney Devereux
Retailers nailing gender specific items

As the news of Doritos' ‘Lady Chips’ hit the market we look at other items that cater to consumers' constant demands for gender specific products. Warning: sarcasm ahead.

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Amazon attempts to track warehouse staff

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  • February 8, 2018
  • Courtney Devereux
Amazon attempts to track warehouse staff

Amazon has released plans to deck out its employees with wrist tracking devises to monitor performance. So far the tracking bands have warranted a much-deserved mixed result.

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Ugg boots get a runway revamp

  • Checkout
  • January 18, 2018
Ugg boots get a runway revamp

The runway is a space for creativity and originality, with often the wildest visions becoming the most popular. The Y/Project has tapped into those wild visions heavily with a thigh-high Ugg boot at Paris Fashion Week.

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