Close
 

Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

Suited for each other as Japanese powerhouses, the two brands are an ideal mix to celebrate the labels 30 anniversary. The sneakers themselves have been brought to life in five different brands, four of which are modelled off the Asahi designs. The last is based around traditional Japanese housing and features a lighter pallet of tan and taupe with contrasting black laces.

Although the designs are based of the beer designs the shoes themselves are noticeably Asics, with custom features including laser etched Asahi logo lace lock sets, interchangeable lace sets, dust bags and limited-edition packaging.

There are only 30 shoes available in the world, and no doubt that that limited stock will create more demand for the style. The shoes are not on general sale, but there is one five-piece collection comprising every style available to bid for until 24 November via Trade Me. Bidding for the five pairs have already surpassed $800.

All proceeds will go to New Zealand Red Cross.

Jade Clark, Marketing Manager for Asahi NZ, says the company is thrilled with the results of the collaboration.

“The collection is the perfect marriage of these iconic Japanese brands, and they’ve created something that captures both of their unique aesthetics. The collaboration is an amazing celebration and exhibition of Asahi Super Dry’s 30 standout years in business.”

Asahi and Asics Tiger share a mutual heritage and synergy that has lent itself to the creative process and development of the sneaker collection. Both brands observe the Japanese practice of “kaizen” or continuous improvement in their business approach, proving themselves to be innovators, perfectionists and household names in their respective fields.

 The Asahi x Asics sneaker collection is exclusive to New Zealand, giving local sneakerheads, fashion enthusiasts and Asahi-drinkers the chance to add a pair of the limited-edition sneakers to their collection following the launch event on November 10.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 

No changing these spots

  • Checkout
  • October 11, 2017
  • Sarah Dunn
No changing these spots

American womenswear retailer Kate Spade has collaborated with popular fashion blog Man Repeller to set up a two-day pop-up store selling only leopard-print items. It’s all there in the shop’s name: Leopard Leopard Leopard.

Read more
 
 
 
topics
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 

Dolce & Gabbana in the kitchen with Smeg

  • Checkout
  • September 20, 2017
  • Courtney Devereux
Dolce & Gabbana in the kitchen with Smeg

Dolce&Gabbana and Smeg have joined creative forces to create Sicily is my Love, a truly Made in Italy project where experts from the worlds of high fashion and design meet and merge to create unique domestic appliances that uncover an Italian story.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita@tangiblemedia.co.nz or call 022 639 3004

View Media Kit

}