Asahi pairs with Asics for 30 year milestone

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  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

Suited for each other as Japanese powerhouses, the two brands are an ideal mix to celebrate the labels 30 anniversary. The sneakers themselves have been brought to life in five different brands, four of which are modelled off the Asahi designs. The last is based around traditional Japanese housing and features a lighter pallet of tan and taupe with contrasting black laces.

Although the designs are based of the beer designs the shoes themselves are noticeably Asics, with custom features including laser etched Asahi logo lace lock sets, interchangeable lace sets, dust bags and limited-edition packaging.

There are only 30 shoes available in the world, and no doubt that that limited stock will create more demand for the style. The shoes are not on general sale, but there is one five-piece collection comprising every style available to bid for until 24 November via Trade Me. Bidding for the five pairs have already surpassed $800.

All proceeds will go to New Zealand Red Cross.

Jade Clark, Marketing Manager for Asahi NZ, says the company is thrilled with the results of the collaboration.

“The collection is the perfect marriage of these iconic Japanese brands, and they’ve created something that captures both of their unique aesthetics. The collaboration is an amazing celebration and exhibition of Asahi Super Dry’s 30 standout years in business.”

Asahi and Asics Tiger share a mutual heritage and synergy that has lent itself to the creative process and development of the sneaker collection. Both brands observe the Japanese practice of “kaizen” or continuous improvement in their business approach, proving themselves to be innovators, perfectionists and household names in their respective fields.

 The Asahi x Asics sneaker collection is exclusive to New Zealand, giving local sneakerheads, fashion enthusiasts and Asahi-drinkers the chance to add a pair of the limited-edition sneakers to their collection following the launch event on November 10.

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