Chill out: Häagen-Dazs launches in New Zealand

  • Checkout
  • October 3, 2017
Chill out: Häagen-Dazs launches in New Zealand

American ice cream chain Häagen-Dazs has officially launched into New Zealand after weeks of hype on social media.

Sold in more than 90 countries, the Haagen-Dazs empire founded by Reuben Mattus in 1961 has officially graced our shores.

Häagen-Dazs marketing manager Keezia Haste said the company reflected the "ever-increasing consumer demand for premium and luxurious food products".

The social media hype around the product built quickly, as the official Häagen-Dazs NZ Instagram continuously tempted its 2,145 followers with sneak peaks of its New Zealand campaign.

“Kia ora, howdy, hi there,” the brands instagram says. “New Zealand, say hello to your new favourite ice cream, Häagen-Dazs. We’re excited to be hitting supermarkets on September 12th, come get us….”

The campaign follows the typical style of its other international ads, with close views of ice cream rolled in slow motion, and no lack of fruit thrown haphazardly into what we can only assume is a lake of cream. All very avant-garde.

Its requested hashtag of #HelloNZ was used for a national hunt of their printed fridge doors, with Mecca Maxima, Superette, Sterling Women and Dry&Tea spa vouchers all ready to be won.

Doors were places around Auckland, Wellington, Napier and Christchurch.

The ice cream officially launched in stores on September 12. The brand will launch with five flavours, with each 457-millilitre tub costing $12.50.

The five flavours include macadamia nut brittle, salted caramel, vanilla, Belgian chocolate, and strawberry and cream.

Häagen-Dazs also has a range of vegan ice cream, a roll out date is yet to be announced for the additional flavours. For now, the first range can be found at selected retailers such as Countdown and Farro Fresh. 

Despite a positive repsonse to the launch, there has been an equal call to support local brands such as Lewis Road and Kapiti, as people struggle to accept American ice cream manufactured in France owned by Nestle.  

Haagen-Dazs may see a succsess similar to Ben and Jerry, regardless the brand brings new life to the game of cones. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to

Read more
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

Read more

Spitfire x Vans collaboration rekindles the flame

  • Checkout
  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit