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Chill out: Häagen-Dazs launches in New Zealand

  • Checkout
  • October 3, 2017
Chill out: Häagen-Dazs launches in New Zealand

American ice cream chain Häagen-Dazs has officially launched into New Zealand after weeks of hype on social media.

Sold in more than 90 countries, the Haagen-Dazs empire founded by Reuben Mattus in 1961 has officially graced our shores.

Häagen-Dazs marketing manager Keezia Haste said the company reflected the "ever-increasing consumer demand for premium and luxurious food products".

The social media hype around the product built quickly, as the official Häagen-Dazs NZ Instagram continuously tempted its 2,145 followers with sneak peaks of its New Zealand campaign.

“Kia ora, howdy, hi there,” the brands instagram says. “New Zealand, say hello to your new favourite ice cream, Häagen-Dazs. We’re excited to be hitting supermarkets on September 12th, come get us….”

The campaign follows the typical style of its other international ads, with close views of ice cream rolled in slow motion, and no lack of fruit thrown haphazardly into what we can only assume is a lake of cream. All very avant-garde.

Its requested hashtag of #HelloNZ was used for a national hunt of their printed fridge doors, with Mecca Maxima, Superette, Sterling Women and Dry&Tea spa vouchers all ready to be won.


Doors were places around Auckland, Wellington, Napier and Christchurch.

The ice cream officially launched in stores on September 12. The brand will launch with five flavours, with each 457-millilitre tub costing $12.50.

The five flavours include macadamia nut brittle, salted caramel, vanilla, Belgian chocolate, and strawberry and cream.

Häagen-Dazs also has a range of vegan ice cream, a roll out date is yet to be announced for the additional flavours. For now, the first range can be found at selected retailers such as Countdown and Farro Fresh. 

Despite a positive repsonse to the launch, there has been an equal call to support local brands such as Lewis Road and Kapiti, as people struggle to accept American ice cream manufactured in France owned by Nestle.  

Haagen-Dazs may see a succsess similar to Ben and Jerry, regardless the brand brings new life to the game of cones. 


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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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  • Checkout
  • November 15, 2017
  • Findlay Buchanan
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