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Eat, play, love: The KFC box targeting gamers

  • Checkout
  • August 8, 2017
  • StopPress Team
Eat, play, love: The KFC box targeting gamers

KFC India and Mountain Dew India have teamed up to make sure gamers don't have to pause the action to grab a bite, by creating a takeaway box that doubles as a game controller.

Called Gamer's Box 2.0, the box features a Bluetooth controller, which appears to have been cut in half and put on either side, and a phone holder for users to stand up their games.

According to the promo video: "Gaming has ever been this finger lickin' good."

While the box sparked a frenzy of excitement among KFC and gaming fans, the Gamer's Box 2.0 was not available in stores so those keen to get their hands on it were relying on a friend tagging them in the Facebook video so they could win it. 

While KFC delivers the food, the partnership with Mountian Dew was a natural one for the drinks brand as it's currently hosting Dew Arena 2.0. It's an Indian gaming championship in which the country's top gamers battle it out to become the champions.

KFC is not the first to combine gaming with fast food after Burger King teamed up with Sony PlayStation to deliver burgers to gamers.

It delivered those playing to request their food from within the game from pro gamers.


This story originally appeared on StopPress.

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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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Spitfire x Vans collaboration rekindles the flame

  • Checkout
  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’.

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