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Chanel brings Paris to Melbourne

  • Checkout
  • June 19, 2017
  • Courtney Devereux
Chanel brings Paris to Melbourne

Chanel brings the Ritz Paris to Melbourne with the luxury retailers first concept-driven retail experience outside of its Australian boutiques.

For just over four weeks only the retailer is setting up its concept store in Marais Boutique, located in Melbourne, Australia.

As a backdrop for the Paris Cosmopolite 2016/17 Métiers d'art Ready-to-Wear collection, the Marais has been enhanced with bold, blue-toned decor inspired by the interiors of the legendary five-star hotel on Place Vendôme.

The pop-up starts with a neon blue sign and dramatic window displays. The tapestry carpet found in the hotel creeps out of the windows and burgeons up the walls.

Inside, the collection it displayed all around with the same blue hues reflected in the cabinetry and decorations.

The entire 120-square-metre second floor has been transformed into an exclusive Chanel experience awash in the same motif, with navy velvet sofas and indigo cabinetry, punctuated by polished brass finishes and an electric blue pop of LED lights.

An elegant and inspired ode to Parisian style, this season Karl Lagerfeld drew on the hub of Café Society that is the Ritz Paris, a setting in which to see and be seen, long cherished by both the House of CHANEL and its founder Gabrielle Chanel.

Located on Bourke street in Melbourne, the concept store brings the Chanel brand to life with cocktails available instore and a rooftop bar. 

The windows of the Chanel Flinders Lane and Chadstone boutiques will also emulate elements of the Ritz to celebrate the pop-up, heralding the arrival of the new collection.

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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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Spitfire x Vans collaboration rekindles the flame

  • Checkout
  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’.

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