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Big Save Furniture has stopped shouting

  • Checkout
  • May 5, 2017
  • The Register team
Big Save Furniture has stopped shouting

Just when you thought Big Save Furniture ads were here to stay, the company has done a complete 180 with its newest advertising campaign.

Big Save Furniture is famous for its in-your-face screaming adverts; the company even took away Fair Go’s award for worst ad of the year in 2016.

It has been described as the worst ad on television, with director Lily Salter poking her head out from two mattresses and shouting a range of sales and opportunities you’d be stupid (read: smart) to ignore.

If you’re lucky and can’t remember let us jog your memory.

Despite being national recognised as being terrible, according to Salter, Big Save’s mattresses practically flew out of the store. Bed sales leapt 11 percent after the ads – not bad for a company that sells thousands of beds every week.

But just when we had begun to accept the Big Save’s ads were working, they have done a complete 180 with their marketing strategy.

Big Saves new ads are peaceful, filled with slow wistful music and surprisingly - no yelling.

The adds show a teenager loading a mattress on to his car, horses running majestically along a sunset beach alongside a tractor (no idea what that must do with furniture) and designer urban roads with bedroom interiors to match.

Salter still features in the ad, only this time she is sitting passively on a couch gazing at her iPad. Cue some docile-sounding sentence about a sale, with a look at some furniture and a 30 months’ interest-free* banner.

The ad now resembles something more akin to a life insurance advertisement rather than the over the top Big Save advertisements we’ve grown to love (read: accept).

So far three versions of the ad have been put on Youtube, pulling in around 38,000 views combined. However, the original ads have been viewed only 18,000 times.

We’re not sure what Big Save has in mind with their newest advertising campaign, and although it is hard to see Salter doing anything besides yelling or crushing buildings as a giant lady, I can’t see the advertisements winning worst ad anytime soon.  

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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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Spitfire x Vans collaboration rekindles the flame

  • Checkout
  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’.

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