A toast to Vogel’s consensus census

  • Checkout
  • April 19, 2017
  • Courtney Devereux
A toast to Vogel’s consensus census

Vogel toast has released its latest big little Kiwi concensus census results, a quirky little look into how New Zealanders operate. 

Are you a dog person? Do you find oysters rightfully yuck? Do you wear your socks multiple times before washing them? If you answered yes to those questions then congratulations, you identify with the general New Zealand consensus.

Vogel’s big little New Zealand census survey touches base on all the questions you never thought you'd ever need the answer to.

The information you never knew or wanted to know, has been skillfully put together to let us know that a massive 84 percent of people who pretend not to be home when someone knocks on their door. 

23,636 Kiwis weighed in on the survey, sharing their darkest secrets anonymously with the rest of the country, risking their reputations to bring us this top-notch data. 

Vogel’s has a history of unique marketing that sticks with you. From referencing Sisqo’s Thong Song to, “It was a year ago, Michael let it goooo.” Now thanks to the survey all customers know where they stand, and can live their lives knowing their fellow Vogel eaters also follow the three-second rule.

Some highlights are the fact that a whopping 19 percent of us don’t know where both our jandals are. Or that French was voted the sexiest accent, closely followed by Irish.

In an unexpected twist, only 19 percent of Kiwis sleep in clothing. On second thought, its probably good 84 percent of you don't answer the front door. 

Here are some highlights from the big little census:

Vogel’s Bread is a Kiwi enigma. Part bread, part muesli, and part vegetarian meatloaf. A staple item that for some unknown reason takes no less than 3 full, frustrating toast cycles before even the palest shade of tan appears on either side of the bread.

Vogel’s Bread was first made in New Zealand in 1967 in a small bakery owned by Hans Klisser, in Farmhouse Lane, Auckland. Now Vogel's is the most purchase supermarket brand of bread, surpassing Tip Top in 2010. 

More recently Vogel’s has enjoyed commenting on key moments in NZ history like major sporting events and NZ Fashion Week.

Vogel’s cereals were added in 2004, and gluten and dairy free bread were launched in 2011 and 2014, respectively. Vogel's Gluten Free & Dairy Free Buns were launched in 2015 and considering they hold as much air as my ex-boyfriend’s head they’re oddly delicious.

Along with Marmite, jandals, stubbies, Rugby and Shortland Street, Vogel’s is a Kiwi classic that will remain in the hearts of all that are part of this not-so exclusive club.

Vogel’s are clever with the positive spin on their unique marketing. Things that make customers laugh and feel like part of a community are ways in which they can solidify themselves in Kiwi homes, or more so Kiwi freezers.

Want to learn more about the survey? Have a look here and feel better about your shameful habits.

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Easter indulgence reaches a new height for Kiwis

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  • March 23, 2017
  • Courtney Devereux
Easter indulgence reaches a new height for Kiwis

As Easter approaches it can be a stressful time for people who aren’t lovers of chocolate, and yes they exist. So this Easter the retail sector has started eggsperimenting with options available for everyone.

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What’s in a name: Kmart succeeds as Kmart depletes

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  • March 21, 2017
  • The Register team
What’s in a name: Kmart succeeds as Kmart depletes

Late of September last year Sears Holdings announced its plans to possibly close 204 US Kmart stores. The same time last year Wesfarmers Kmart in Australia boosted earnings by 16.3 percent. So why are two similar stores facing two very different financial outcomes?

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#TFWGucci: What does it all meme?

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  • March 21, 2017
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#TFWGucci: What does it all meme?

Gucci has altered its latest campaign to directly target millennials but instead of lowering their prices or make items more accessible they’ve decided the use of eccentric memes is, oddly enough, the way to go.

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Coffee company Kokako comes of age

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  • March 14, 2017
  • The Register team
Coffee company Kokako comes of age

Auckland-based organic coffee roaster and café Kokako has celebrated its 16th birthday by issuing itself a cheeky facsimile of the traditional Kiwi rite of passage – a learner drivers’ license. The licence features its date of birth, the address of its Grey Lynn café, and the company’s name. We’re pleased to see it’s an organ donor.

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