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A toast to Vogel’s consensus census

  • Checkout
  • April 19, 2017
  • Courtney Devereux
A toast to Vogel’s consensus census

Vogel toast has released its latest big little Kiwi concensus census results, a quirky little look into how New Zealanders operate. 

Are you a dog person? Do you find oysters rightfully yuck? Do you wear your socks multiple times before washing them? If you answered yes to those questions then congratulations, you identify with the general New Zealand consensus.

Vogel’s big little New Zealand census survey touches base on all the questions you never thought you'd ever need the answer to.

The information you never knew or wanted to know, has been skillfully put together to let us know that a massive 84 percent of people who pretend not to be home when someone knocks on their door. 

23,636 Kiwis weighed in on the survey, sharing their darkest secrets anonymously with the rest of the country, risking their reputations to bring us this top-notch data. 

Vogel’s has a history of unique marketing that sticks with you. From referencing Sisqo’s Thong Song to, “It was a year ago, Michael let it goooo.” Now thanks to the survey all customers know where they stand, and can live their lives knowing their fellow Vogel eaters also follow the three-second rule.

Some highlights are the fact that a whopping 19 percent of us don’t know where both our jandals are. Or that French was voted the sexiest accent, closely followed by Irish.

In an unexpected twist, only 19 percent of Kiwis sleep in clothing. On second thought, its probably good 84 percent of you don't answer the front door. 

Here are some highlights from the big little census:

Vogel’s Bread is a Kiwi enigma. Part bread, part muesli, and part vegetarian meatloaf. A staple item that for some unknown reason takes no less than 3 full, frustrating toast cycles before even the palest shade of tan appears on either side of the bread.

Vogel’s Bread was first made in New Zealand in 1967 in a small bakery owned by Hans Klisser, in Farmhouse Lane, Auckland. Now Vogel's is the most purchase supermarket brand of bread, surpassing Tip Top in 2010. 

More recently Vogel’s has enjoyed commenting on key moments in NZ history like major sporting events and NZ Fashion Week.

Vogel’s cereals were added in 2004, and gluten and dairy free bread were launched in 2011 and 2014, respectively. Vogel's Gluten Free & Dairy Free Buns were launched in 2015 and considering they hold as much air as my ex-boyfriend’s head they’re oddly delicious.

Along with Marmite, jandals, stubbies, Rugby and Shortland Street, Vogel’s is a Kiwi classic that will remain in the hearts of all that are part of this not-so exclusive club.

Vogel’s are clever with the positive spin on their unique marketing. Things that make customers laugh and feel like part of a community are ways in which they can solidify themselves in Kiwi homes, or more so Kiwi freezers.

Want to learn more about the survey? Have a look here and feel better about your shameful habits.

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Ugg boots get a runway revamp

  • Checkout
  • January 18, 2018
Ugg boots get a runway revamp

The runway is a space for creativity and originality, with often the wildest visions becoming the most popular. The Y/Project has tapped into those wild visions heavily with a thigh-high Ugg boot at Paris Fashion Week.

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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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