A toast to Vogel’s consensus census

  • Checkout
  • April 19, 2017
  • Courtney Devereux
A toast to Vogel’s consensus census

Vogel toast has released its latest big little Kiwi concensus census results, a quirky little look into how New Zealanders operate. 

Are you a dog person? Do you find oysters rightfully yuck? Do you wear your socks multiple times before washing them? If you answered yes to those questions then congratulations, you identify with the general New Zealand consensus.

Vogel’s big little New Zealand census survey touches base on all the questions you never thought you'd ever need the answer to.

The information you never knew or wanted to know, has been skillfully put together to let us know that a massive 84 percent of people who pretend not to be home when someone knocks on their door. 

23,636 Kiwis weighed in on the survey, sharing their darkest secrets anonymously with the rest of the country, risking their reputations to bring us this top-notch data. 

Vogel’s has a history of unique marketing that sticks with you. From referencing Sisqo’s Thong Song to, “It was a year ago, Michael let it goooo.” Now thanks to the survey all customers know where they stand, and can live their lives knowing their fellow Vogel eaters also follow the three-second rule.

Some highlights are the fact that a whopping 19 percent of us don’t know where both our jandals are. Or that French was voted the sexiest accent, closely followed by Irish.

In an unexpected twist, only 19 percent of Kiwis sleep in clothing. On second thought, its probably good 84 percent of you don't answer the front door. 

Here are some highlights from the big little census:

Vogel’s Bread is a Kiwi enigma. Part bread, part muesli, and part vegetarian meatloaf. A staple item that for some unknown reason takes no less than 3 full, frustrating toast cycles before even the palest shade of tan appears on either side of the bread.

Vogel’s Bread was first made in New Zealand in 1967 in a small bakery owned by Hans Klisser, in Farmhouse Lane, Auckland. Now Vogel's is the most purchase supermarket brand of bread, surpassing Tip Top in 2010. 

More recently Vogel’s has enjoyed commenting on key moments in NZ history like major sporting events and NZ Fashion Week.

Vogel’s cereals were added in 2004, and gluten and dairy free bread were launched in 2011 and 2014, respectively. Vogel's Gluten Free & Dairy Free Buns were launched in 2015 and considering they hold as much air as my ex-boyfriend’s head they’re oddly delicious.

Along with Marmite, jandals, stubbies, Rugby and Shortland Street, Vogel’s is a Kiwi classic that will remain in the hearts of all that are part of this not-so exclusive club.

Vogel’s are clever with the positive spin on their unique marketing. Things that make customers laugh and feel like part of a community are ways in which they can solidify themselves in Kiwi homes, or more so Kiwi freezers.

Want to learn more about the survey? Have a look here and feel better about your shameful habits.

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Total eclipse of the marketing strategy

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  • August 21, 2017
  • Courtney Devereux
Total eclipse of the marketing strategy

A rare opportunity is store for retailers tomorrow as they jump on the bandwagon for the ‘all-American’ eclipse. Certain retailers have especially planned marketing stints to celebrate the first solar eclipse in 38 years.

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Mark up: The million dollar market

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  • August 18, 2017
  • Courtney Devereux
Mark up: The million dollar market

Hyped up collaborations usually result in an extreme marked up re-sale, even just days after the original sale. This handy re-sell site shows the high percentage of which popular items are being marked up in price for desperate consumers.

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Pop-up with a difference: Inside the NRA's official retail operation

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  • August 3, 2017
  • The Register team
Pop-up with a difference: Inside the NRA's official retail operation

The National Rifle Association is best known in New Zealand as a US lobby group which advocates for gun rights. With more paid-up members than New Zealand has citizens, it’s a powerful force known for its influence over the American political scene. Like many charities, it sells a variety of branded goods to fund its activities – this operation is now evolving into pop-up stores.

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KFC has launched an apparel range

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  • July 13, 2017
  • Courtney Devereux
KFC has launched an apparel range

Just when you thought KFC’s marketing team were done making waves for 2017, the fast-food chain has recently dropped a clothing and accessories line.

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