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Punniest business names: Volume II

  • Checkout
  • April 26, 2017
  • Courtney Devereux
Punniest business names: Volume II

In 2014 a survey was released that said 44 percent of people were more likely to remember a business with a 'punny' name. We looked into the best businesses this year that are getting in on the pun. 

Whether you like or dislike puns it is hard to argue that they aren't memorable, or a good business tactic. According to brand research by Nectar Business, people are more likely to talk about a business name if it leaves an impression. 

Brand names are key to a businesses identity. Quirky or idiosyncratic brand names are highly suggestive and are capable of leaving strong a memory of the place. Customer associations with such brand names are often the main cause of generating recommendations.

The Register looked into some of the best business name puns two years ago. Now, we're looking into the business puns that we both love and love to hate. 

Lord of the Fries: The popular vegan and vegetarian burger joint. Oddly named after the 1950's book Lord of the Flies which involves self-governed teenage boys and, unsurprisingly, disastrous results. 

Temple of Groom: Doggy day care boutique that strives to put their best paw Ford. 

Beercycle: Bar hop with style. 

Bread Zeppelin: I could ramble on but this place is basically the stairway to heaven. 

Tequila Mockingbird: I guess there's just one type of tequila; Tequila. 

SprayLaVie: That's life. 

Live and Let Dye hair salon: *Guitar Solo*

Prints Charming: One day my prints will come. 

Pho Shizzle Vietnamese Cuisine: White translation - For Sure, food from Vietnam. 

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Ugg boots get a runway revamp

  • Checkout
  • January 18, 2018
Ugg boots get a runway revamp

The runway is a space for creativity and originality, with often the wildest visions becoming the most popular. The Y/Project has tapped into those wild visions heavily with a thigh-high Ugg boot at Paris Fashion Week.

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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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