Companies and their support towards LQBTI

  • Checkout
  • April 18, 2017
  • The Register team
Companies and their support towards LQBTI

These days, a company supporting the LGBTQI community can mean a lot for its customers. Have a look at the companies celebrating equality this year and what it means for them. 

Companies more often than not receive backlash when they voice a political stance for or against anything. As the old saying goes, you can’t please everyone. But you can be a decent human being, which is what these labels have done.

Doritos released a rainbow version of their corn chip in the UK in 2015. The limited edition chip was created in order to raise money for the It Gets Better Project, a campaign that supports lesbian, gay, bisexual, and transgender youth.

But bad news if you wanted to buy any, the special edition sold out completely within a week.

The crisps were only available via a $10 donation to It Gets Better, and were not available in shops – but after the campaign went viral online, they sold out entirely.

So far, $100,000 has been raised for the charity.

Early last year, Oreo released a photo of a rainbow stacked Oreo with the words ‘June 25 | Pride’ marking gay pride month in America.

Although most the comments were positive there was a significant amount of backlash that was received.

The Facebook image post was instantly met by polarized opinions between supporters and critics of gay marriage, quickly escalating into a lengthy debate of more than 23,000 comments in the first 24 hours.

As of December 11th, 2016, the Facebook post has accumulated more than 297,700 likes, 90,700 shares, and 60,400 comments.

Even though the ‘boycott Oreo’ Facebook page reached a staggering 1,008 likes (compared to Oreos 42,757,619) Oreo, owned by Nabisco, continues to be the best-selling cookie in the US and is worth around US$94.3 billion.

Late last year, shoe retailer Adidas released its own LGBTQI Pride collection. The collection included rainbow splattered shoes in what they called their ‘Pride Pack’. All proceeds of the shoe sale went to Stone Wall, another pride initiative.

In a statement on its Facebook page, Adidas said that “Proceeds from all sales will go towards creating the world where every single person can be accepted without exception.”

Adidas US – headquartered in Portland, USA – scored 100 (out of 100) on the most recent Human Rights Campaign Corporate Equality Index.

Converse shoes also released a Pride Pack, which featured its popular shoes in rainbow fashion. Prices for the shoes ranged from NZD$60-$100.

A spokesperson for Converse says, “while the Converse Pride Collection does not specifically support any one organization, Converse is a company committed to diversity and inclusion, as well as unleashing creativity in all our consumers. We believe all people are created equal and support our consumers to be their most authentic selves.”

In June last year, Skittles released a black and white version of their popular candy. In an announcement by the brand, Skittles said, “In honor of London Pride, the classically rainbowtastic candy has decided that only one rainbow deserves to be the center of attention.” Referring to the gay pride flag.

The YouTube video has just under 200,00 views and again, has a mixed verity of comments. Most are in favor of Skittles stance but true to fashion, unfortunately, one voiced opinion will likely be countered against by another.

In New Zealand, ANZ bank first released its GayTMs - aggressively sparkly, flamboyant editions of regular ATMs - in time for the 2015 gay pride parade. The art installations celebrated the bank's partnership with Auckland's Pride Festival. The initiative has continued this year.

Antonia Watson, ANZ's chief financial officer, the executive sponsor of the bank's Pride Network, said it aimed to encourage staff to be themselves at work.

However, she said the move also made good business sense for the bank, "given the make-up of our staff and customers".

ASB, which was the first bank to earn the Rainbow Tick, has also taken a firm stand.

After Olympic swimming legend Ian Thorpe came out as gay, the bank added a specific diversity clause making it clear that sexuality, gender identity or ethnicity had no bearing on its sponsorship arrangements.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
 
 

Avoiding Croc bottom as sales surge

  • Checkout
  • May 11, 2017
  • Courtney Devereux
Avoiding Croc bottom as sales surge

Just when you thought Crocs were accepting their slow demise they keep on fighting. Croc sales have risen over 17 percent, the biggest leap in a year.

Read more
 
 
 
topics
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
How to open a store
Sarah Dunn considers what it would take to ...
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
 
 
 
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}