Shakedown Milk Bar brings colour to the commute

  • Checkout
  • March 27, 2017
  • The Register team
Shakedown Milk Bar brings colour to the commute

The term ‘bar-hop’ just got a lot sweeter with the arrival of Shakedown Milk Bar, a new addition to Auckland’s growing food obsession.

The bite-sized 16 square meter space is located inside Britomart Train Station on Commerce street and offers an awe-inspiring range of milk-themed goods to take with you on your daily commute.

The art-deco inspired nature of the space does an effective job of luring train passengers in from their daily commute. With black walls and ceilings the spaces feels significantly larger than just 16 square meters. 

Opened in early March, the milk bar has already seen impressive numbers, according to the owner, Nick McCaw.

“[The bar] has had an excellent response. Our customers seem to love it. Each day we’re serving around 400 customers.”

From the wonderful people who bought us 1885, Mexico and Britomart Country Club, Mouthful Restaurant Group adds another flavor to their repertoire with the new addition.

The new store add's to the average, kiwis are spending $13.67 a week on just coffee from coffee shops which adds up to just over $710 a year. I would happily spend $710 a year on good coffee. 

McCaw says that the bar stemmed from the need to provide commuters with “high quality, consistent coffee, and treats.”

Providing ‘next level’ treats, Shakedown offers train commuters with an array of options. With milkshakes, Freakshakes, coffee milkshakes, cookies and Allpress coffee the milk bar isn’t short of options to bring the boys henceforth into the yard.

The bar is a very much permanent structure, according to McCaw, who says that the new obsession with over the top ‘instagramable’ food comes from the simplistic joy of eating.

“People just like having fun. And seeing as we spend a lot of time eating we might as well have fun doing it.”

Hoping on the Freakshake bandwagon, the Shakedown Freakshake features a soft-serve cone on a chocolate shake and soft serve base and covered in more sprinkles than you could possibly count.

“The milkshakes are superb,” Says McCaw. “The range of cookies are intensely good, especially the Black Forest.”

Backing the community in a very Auckland way, the bar is running a “community coffee” pay-it-forward system. Each $3 community coffee aims to help someone out. Because everyone knows the best way to get an Aucklander to donate to something is through coffee.

A small burst of colour in the Britomart scene, Shakedown Milk Bar is a welcome addition to the growing foodsphere that is Aucklands Central Business District.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Total eclipse of the marketing strategy

  • Checkout
  • August 21, 2017
  • Courtney Devereux
Total eclipse of the marketing strategy

A rare opportunity is store for retailers tomorrow as they jump on the bandwagon for the ‘all-American’ eclipse. Certain retailers have especially planned marketing stints to celebrate the first solar eclipse in 38 years.

Read more

Mark up: The million dollar market

  • Checkout
  • August 18, 2017
  • Courtney Devereux
Mark up: The million dollar market

Hyped up collaborations usually result in an extreme marked up re-sale, even just days after the original sale. This handy re-sell site shows the high percentage of which popular items are being marked up in price for desperate consumers.

Read more
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
How to open a store
Sarah Dunn considers what it would take to ...
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Pop-up with a difference: Inside the NRA's official retail operation

  • Checkout
  • August 3, 2017
  • The Register team
Pop-up with a difference: Inside the NRA's official retail operation

The National Rifle Association is best known in New Zealand as a US lobby group which advocates for gun rights. With more paid-up members than New Zealand has citizens, it’s a powerful force known for its influence over the American political scene. Like many charities, it sells a variety of branded goods to fund its activities – this operation is now evolving into pop-up stores.

Read more

KFC has launched an apparel range

  • Checkout
  • July 13, 2017
  • Courtney Devereux
KFC has launched an apparel range

Just when you thought KFC’s marketing team were done making waves for 2017, the fast-food chain has recently dropped a clothing and accessories line.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 09 358 7297 / 027 544 2298

View Media Kit