McDonald's launches high-tech straw

  • Checkout
  • February 16, 2017
  • Erin McKenzie
McDonald's launches high-tech straw

In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.

With the new shake featuring a dual layer of chocolate and mint, McDonald’s teamed up with a “real team of actual super-duper smart aerospace engineers,” according to the presenter Austin Evans, to create a new straw that will allow for both flavours to be enjoyed at once.

The result, is the Suction Tube for Reverse Axial Withdrawal (straw for short), which Evans describes as both a “spectacularly unnecessary innovation” and a “technological breakthrough that will forever change the world of shakes” as it allows for an even amount of each flavour to be consumed at once.

Evans added the straw to the list of other innovations by McDonald’s, including the all-day breakfast, updated McNuggets and Big Macs, and bottles of Big Mac sauce.

To prove how good the straw is, it’s giving away 2000 straws while the Chocolate Shamrock shake is available. We understand it won’t be a feature on the New Zealand menu.

Not convinced by the new straw design? Watch the full 20-minute video below:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Easter indulgence reaches a new height for Kiwis

  • Checkout
  • March 23, 2017
  • Courtney Devereux
Easter indulgence reaches a new height for Kiwis

As Easter approaches it can be a stressful time for people who aren’t lovers of chocolate, and yes they exist. So this Easter the retail sector has started eggsperimenting with options available for everyone.

Read more
 
 

What’s in a name: Kmart succeeds as Kmart depletes

  • Checkout
  • March 21, 2017
  • The Register team
What’s in a name: Kmart succeeds as Kmart depletes

Late of September last year Sears Holdings announced its plans to possibly close 204 US Kmart stores. The same time last year Wesfarmers Kmart in Australia boosted earnings by 16.3 percent. So why are two similar stores facing two very different financial outcomes?

Read more
 
 

#TFWGucci: What does it all meme?

  • Checkout
  • March 21, 2017
  • Courtney Devereux
#TFWGucci: What does it all meme?

Gucci has altered its latest campaign to directly target millennials but instead of lowering their prices or make items more accessible they’ve decided the use of eccentric memes is, oddly enough, the way to go.

Read more
 
topics
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Sisterhood
Women in retail help one another. We spoke ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
How to open a store
Sarah Dunn considers what it would take to ...
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Coffee company Kokako comes of age

  • Checkout
  • March 14, 2017
  • The Register team
Coffee company Kokako comes of age

Auckland-based organic coffee roaster and café Kokako has celebrated its 16th birthday by issuing itself a cheeky facsimile of the traditional Kiwi rite of passage – a learner drivers’ license. The licence features its date of birth, the address of its Grey Lynn café, and the company’s name. We’re pleased to see it’s an organ donor.

Read more
 
 
 

A day in the life of a retail assistant- the good, the bad and the just plain yuck

  • Checkout
  • February 14, 2017
  • Bri Tither
A day in the life of a retail assistant- the good, the bad and the just plain yuck

According to statistics released by Service IQ, the retail industry has grown from 259,000 people in 2012, to nearly 300,000 people today. This huge percentage of the population is responsible for keeping our retail industry up and running, performing a multitude of tasks with tolerance and a positive attitude. Bella Pierce is a gorgeous 21 year old working in one of Auckland’s on-trend high fashion stores. We sat down with her to find out a little bit more about what it really takes to be a retail assistant.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email marlene.coote@tangiblemedia.co.nz or call 09 358 7297 / 027 544 2298

View Media Kit

}