Black jelly bean theory: Why are unpopular lollies still on shelves?

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  • January 19, 2017
  • Courtney Devereux
Black jelly bean theory: Why are unpopular lollies still on shelves?

There has been a great debate surrounding the least favorite flavours of popular foods, and a backlash against the small niche market their makers seem to be catering for.

A debate was sparked on the official Cadbury Dairy Milk Facebook page when the company asked its fans to like their post if they were a Cherry Ripe or Turkish delight supporter. Out of Cadburys’ 14.7 million followers, only six thousand liked the post.

One comment stated: “Cherry Ripe is offensive to both cherries and chocolate, both in the bin.” While another stated, “I’d eat a Moro bar I found in a carpark before I even looked at a Turkish delight.”

The same often goes for the dislike of black jelly beans and banana Starbursts. The unpopular flavors are always a topic of conversation while they sit untouched in the bag, awaiting that one particular person with altered (or non existent) taste buds.

Gherkins in McDonalds burgers were rumored to be there only as, in their absence, the burger would have such a high sugar content it would legally be classified as a dessert. This rumor has since been clarified by McDonalds representatives who said, “We add [gherkins] because they’re delicious.” Which also sounds like a rumor.

So why do these billion-dollar empires continue to stock these foods if people are so against them. Well, that can be answered with another question.

How many times have you not bought a Favorites box, or a bag of jelly beans just because there is a flavor you don’t like inside? Not often? The simple answer is because there is a market for these foods. In 2016 alone, Cadbury New Zealand made nearly $4,000,000 in revenue. The Wrigley Company, responsible for Starbursts, made just under $24,000,000 in 2016 worldwide.

Why should these manufacturers delete a line when the product is still selling? As long as there is a market for these items, they will be produced. And as long as they’re being produced, some people will buy them.   

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Easter indulgence reaches a new height for Kiwis

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  • March 23, 2017
  • Courtney Devereux
Easter indulgence reaches a new height for Kiwis

As Easter approaches it can be a stressful time for people who aren’t lovers of chocolate, and yes they exist. So this Easter the retail sector has started eggsperimenting with options available for everyone.

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What’s in a name: Kmart succeeds as Kmart depletes

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  • March 21, 2017
  • The Register team
What’s in a name: Kmart succeeds as Kmart depletes

Late of September last year Sears Holdings announced its plans to possibly close 204 US Kmart stores. The same time last year Wesfarmers Kmart in Australia boosted earnings by 16.3 percent. So why are two similar stores facing two very different financial outcomes?

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#TFWGucci: What does it all meme?

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  • March 21, 2017
  • Courtney Devereux
#TFWGucci: What does it all meme?

Gucci has altered its latest campaign to directly target millennials but instead of lowering their prices or make items more accessible they’ve decided the use of eccentric memes is, oddly enough, the way to go.

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Coffee company Kokako comes of age

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  • March 14, 2017
  • The Register team
Coffee company Kokako comes of age

Auckland-based organic coffee roaster and café Kokako has celebrated its 16th birthday by issuing itself a cheeky facsimile of the traditional Kiwi rite of passage – a learner drivers’ license. The licence features its date of birth, the address of its Grey Lynn café, and the company’s name. We’re pleased to see it’s an organ donor.

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McDonald's launches high-tech straw

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  • February 16, 2017
  • Erin McKenzie
McDonald's launches high-tech straw

In a ‘Special Event’ Facebook Live video, similar to an Apple announcement, McDonald's has announced a new Chocolate Shamrock shake and a game-changing straw to match.

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