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St Bernard dogs rescue dying mobile devices instead of people at SXSW

  • Checkout
  • March 19, 2015
  • Sarah Dunn
St Bernard dogs rescue dying mobile devices instead of people at SXSW

The dogs have traditionally been bred in the Alps between Italy and Switzerland to help rescue travellers who became lost in the snow. They may or may not have carried a small barrel of brandy around their necks – Mental Floss has sensibly pointed out that if you were freezing in a blizzard, alcohol would be the last thing you’d want as it dilates blood vessels and increases blood flow away from the body’s core – but the barrels have become part of their image in popular culture, regardless.

American mobile battery case company mophie worked with a group which rescues abused or unwanted St Bernard dogs, the St. Bernard Rescue Foundation, to coordinate a team of St Bernards which roamed the SXSW Interactive conference distributing battery juice to attendees with ailing devices.

To be “saved” by one of mophie’s rescue dogs, SXSW attendees had to tweet @mophie using the #mophieRescue hashtag with a screen shot of their dying smartphone battery icon and their current location. The company then tweeted back to selected users with a public reply, providing a link to an interactive map, powered by Glympse, which tracked the real-time location of their designated rescue dog.

By all accounts, the dogs and their cargo went down a treat.

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Smith and Caughey's pirate-themed Christmas window

  • Window Shopping
  • November 30, 2017
  • The Register team
Smith and Caughey's pirate-themed Christmas window

It’s the highlight of the festive season for many shoppers: the day when Auckland department store Smith and Caughey’s opens the curtains at the front of its store to reveal a tiny animated world that’s all about Christmas. The theme for 2017 is 'A Pirate’s Night Before Christmas.' If you've got or seen a great store or mall display, why not show it off on The Register? Just email a picture and a short explanation of the store to editor@theregister.co.nz

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Asahi pairs with Asics for 30 year milestone

  • Checkout
  • November 17, 2017
  • Courtney Devereux
Asahi pairs with Asics for 30 year milestone

In celebration of Asahi’s 30 years in business, the alcohol brand has partnered with Asics Tiger to create a limited-edition sneaker collection with only 30 available in the world.

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Spitfire x Vans collaboration rekindles the flame

  • Checkout
  • November 15, 2017
  • Findlay Buchanan
Spitfire x Vans collaboration rekindles the flame

Iconic skatewear duo Vans and Spitfire Wheels unveil its fourth collection as the holiday season arrives. The launch consists of shoes, apparel and accessories in hope of keeping ‘the underground lit’.

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