The $800,000 fine issued to Bike Barn in February for misleading advertisements apparently hasn’t deterred Kiwi retailers from continuing to sail close to the wind when it comes to dodgy discount sales advertising and price promotions. The situation is so concerning that the Commerce Commission has issued an open letter warning retailers to comply with the law.
NZ Marketing magazine/StopPress and the Marketing Association invite marketers from all industries to share the strategy, thinking and results of their marketing initiatives as the call for entries opens for the 2017 TVNZ-NZ Marketing Awards.
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Coach has signed an agreement to buy Kate Spade & Co. for US$2.4 billion. The acquisition is expected to strengthen both companies by combining their expertise in handbag design, merchandising, supply chain and retail operations.
Mergers, they're a seductive solution to outside threats, huge loss and impending bankruptcy. Mergers have been under the spotlight lately in the wake of the failed NZME x Fairfax merger, which was declined by the Commerce Commission last week. Given that research puts the fail rate of mergers and acquisitions every year between 70 and 90 percent, perhaps that's for the best. We look at a selection of other famous merger fails.
You may have spotted one while on holiday last summer. It’s a beautiful day, and some poor soul is standing on the beach wrestling with what looks like a sleeping bag. After many attempts to wave it around and fill it up with air, they give up and grumpily put the plastic tube back in their bag. Why did they bother? We investigated the craze product of the 2016 summer.
As part of a new ‘We Care’ campaign, Domino’s has embarked on extensive market research to identify the top frustrations from its customers. Unevenly-distributed pepperoni, forgotten garlic bread and pizza slices cut in uneven sizes came out tops.
Countdown has recognised the rights of its transgender staff in a new transgender transitioning policy which aims to support them. The policy makes Countdown’s commitment to providing an inclusive environment clear, and offers practical assistance to team members who are transitioning genders.
Matakana-based homeware store, Green with Envy, has received one of the top prizes at the International Homewares Association Global Innovation Awards.