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The juggling act of bricks and clicks

  • Opinion
  • May 26, 2016
  • Toni Cox
The juggling act of bricks and clicks

In a regular series about Beauty Bliss' journey from an ecommerce store to a bricks-and-mortar store, owner Toni Cox shares the latest developments from Beauty Bliss land. This time, it's about learning how to juggle inventory, POS presentation and theft and security.

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The reason why Coke tastes better out of a glass bottle

  • Opinion
  • May 26, 2016
  • Andrew Lewis
The reason why Coke tastes better out of a glass bottle

As sure as grass is green and water is wet, TRA managing director Andrew Lewis says that Coke tastes better in a glass bottle than it does in a plastic one. He explains the thought process behind this and how this can apply to marketing strategies.

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Technology and customers have matured – will your marketing strategies follow?

  • News
  • May 26, 2016
  • Sarah Dunn
Technology and customers have matured – will your marketing strategies follow?

At WGSN’s latest Auckland trend summit, head of market intelligence Lorna Hall declared that 2016 is “the year of consumer-lead communication.” She says that as technology and customers mature, the retail industry is responding to that convergence with creative marketing strategies which include ‘chat-vertising’, advanced storytelling and more.

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Emerging global trends in luxury retail

  • News
  • May 25, 2016
  • Sarah Dunn
Emerging global trends in luxury retail

Global luxury brands are moving away from mainstream accessibility in search of an exclusive customer experience, says trend forecaster WGSN. The firm runs two big “trend summit” sessions each year, travelling around the world to share insights.

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