In a regular series about Beauty Bliss' journey from an ecommerce store to a bricks-and-mortar store, owner Toni Cox shares the latest developments from Beauty Bliss land. This time, it's about learning how to juggle inventory, POS presentation and theft and security.
As sure as grass is green and water is wet, TRA managing director Andrew Lewis says that Coke tastes better in a glass bottle than it does in a plastic one. He explains the thought process behind this and how this can apply to marketing strategies.
At WGSN’s latest Auckland trend summit, head of market intelligence Lorna Hall declared that 2016 is “the year of consumer-lead communication.” She says that as technology and customers mature, the retail industry is responding to that convergence with creative marketing strategies which include ‘chat-vertising’, advanced storytelling and more.
Mitre 10 has opened its first drive-through centre beside its Hornby, Dunedin store. The space sells landscaping and garden products and tools, giving customers a more convenient way to drop by the store and pick up big-ticket items.
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Ethical clothing entrepreneur talks best practice and fast fashion brands’ ‘thinly veiled guises’ to be sustainable
Two women hailing from Christchurch have founded a business which creates ethically produced corporate clothes for Kiwi businesses. We talked to Little Yellow Bird co-founder Samantha Jones about the problem with fast fashion chains trying to become more sustainable and how she went about creating an ethical supply chain.